Mahad Ahmed is Founder and CEO of Ame Trade Limited. He is also a member of the African Business Roundtable and an an established expert in the Consulting and Events Services industries.
What is business branding, how does it increase sales, why should you create a brand for your small business? These are some of the questions this article aims to answer.
Founded in 2020 by Ahmed Khairy, Ahmed El Assy and Omar Alfar, Gameball is a customer intelligence and marketing CRM platform that helps consumer brands create personalised engagement with customers and monetise their customer base.
Uganda will host the 7th edition of the Africa SME Champions Forum, the event, co-hosted by the Arab Bank for Development in Africa (BADEA) and empowered by AfricSearch, will bring together 300 of Africa’s top SMEs, institutional funding organisations, venture capitalists, angel investors and ecosystem builders.
This partnership represents a paradigm shift in corporate procurement by bringing the ease of consumer marketplace buying to corporations across Africa.
According to GSMA ,495 million people subscribed to mobile services in Sub-Saharan Africa, representing 46% of the region’s population – an increase of almost 20 million on 2019. With the number continue to go high, how business owners can use this opportunity to reach more customers? are you aware of the language used in mobile marketing?
With more and more businesses moving into the e-commerce space, it's increasingly becoming essential to curve a way for your online business to stand out and thrive among competitors.
Micro, Small and Medium-sized Enterprises (MSMEs) ought to consider ‘Social Commerce’ as part of their performing business model if their main aim is to exploit vast business opportunities in the expanding Kenyan digital economy.
A digital marketing agency is undoubtedly one of the most profitable and rewarding businesses you can operate in Africa for a number of reasons.
The total value of Africa’s top 150 most valuable brands has declined by US$5.5 billion (12%) from $45.5 billion in 2020 to $40.0 billion in 2021, according to the latest Brand Finance Africa 150 2021 report.
PwC Africa has today announced six key focus areas that will support the execution of its new global strategy that was announced on 15 June 2021, known as The New Equation.
In the digital world, marketers need to understand the power of content and redesign their strategies to include voice, video, artificial intelligence (AI) and machine learning to continue reaching consumers.
The impact of the COVID-19 pandemic on the global economy and job security for Ugandan migrant workers around the world has reduced the amount of money they are sending back home to their families.
Lino G. Tokpo is the founder and CEO of GENIEUP Group, a young Beninese company which mainly intervenes in supporting local businesses through product distribution.
MTN, Cameroon’s leading telecommunications company, is pleased to announce the launch of its new brand campaign dubbed “Unbeatable with MTN, the indomitable network”.
Rwandan' products are set to gain extended access to UAE and global markets following the first launch in Rwanda of Dubuy.com, an e-commerce platform.
The National Post Office (Iposita) has adopted a codified addressing system that will make it possible for them to deliver packages and mails to the exact locations by use of grid code technology.
Diamond Trust Bank and Jumia have announced a partnership aimed at enhancing cashless payment on the e-commerce platform when purchasing during this year’s Black Friday campaign.
Africa Influencer Agency launches, introducing digital PR tools to connect business professionals in the continent and beyond
Africa Influencer Agency is a B2B PR platform that will embrace all available digital channels and social media to support brands in telling their stories to the African B2B audience