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[Interview] Mahad Ahmed, Founder, AME Trade, United Kingdom
Mahad Ahmed is Founder and CEO of Ame Trade Limited. He is also a member of the African Business Roundtable and an an established expert in the Consulting and Events Services industries.
The best ways to build your business brand and increase sales
What is business branding, how does it increase sales, why should you create a brand for your small business? These are some of the questions this article aims to answer.
Gameball to announce $3.5 million seed round for international expansion
Founded in 2020 by Ahmed Khairy, Ahmed El Assy and Omar Alfar, Gameball is a customer intelligence and marketing CRM platform that helps consumer brands create personalised engagement with customers and monetise their customer base.
Uganda to Host African SME Forum aimed at developing investment and markets
Uganda will host the 7th edition of the Africa SME Champions Forum, the event, co-hosted by the Arab Bank for Development in Africa (BADEA) and empowered by AfricSearch, will bring together 300 of Africa’s top SMEs, institutional funding organisations, venture capitalists, angel investors and ecosystem builders.
MTN Group partners with Dooka to revolutionise corporate procurement in Africa
This partnership represents a paradigm shift in corporate procurement by bringing the ease of consumer marketplace buying to corporations across Africa.
[column] Marlene Mutimawase: The marketing language you should know!
According to GSMA ,495 million people subscribed to mobile services in Sub-Saharan Africa, representing 46% of the region’s population – an increase of almost 20 million on 2019. With the number continue to go high, how business owners can use this opportunity to reach more customers? are you aware of the language used in mobile marketing?
Four ways to level up your digital marketing strategies
With more and more businesses moving into the e-commerce space, it's increasingly becoming essential to curve a way for your online business to stand out and thrive among competitors.
[Column] Esther Kamau: Why MSMEs Must Embrace Technology To Remain Competitive
Micro, Small and Medium-sized Enterprises (MSMEs) ought to consider ‘Social Commerce’ as part of their performing business model if their main aim is to exploit vast business opportunities in the expanding Kenyan digital economy.
How to start a digital marketing agency in Africa
A digital marketing agency is undoubtedly one of the most profitable and rewarding businesses you can operate in Africa for a number of reasons.
Top African brands lose $5.5 billion in brand value, report
The total value of Africa’s top 150 most valuable brands has declined by US$5.5 billion (12%) from $45.5 billion in 2020 to $40.0 billion in 2021, according to the latest Brand Finance Africa 150 2021 report.
PwC Africa announces six focus areas to support new network strategy
PwC Africa has today announced six key focus areas that will support the execution of its new global strategy that was announced on 15 June 2021, known as The New Equation.
[Column] Nick Durrant: Moving to Content as a Service
In the digital world, marketers need to understand the power of content and redesign their strategies to include voice, video, artificial intelligence (AI) and machine learning to continue reaching consumers.
Ugandan remittances decline but still are a lifeline for rural people, IFAD
The impact of the COVID-19 pandemic on the global economy and job security for Ugandan migrant workers around the world has reduced the amount of money they are sending back home to their families.
[Interview] Lino G. TOKPO, CEO, GENIEUP Group, Benin
Lino G. Tokpo is the founder and CEO of GENIEUP Group, a young Beninese company which mainly intervenes in supporting local businesses through product distribution.
[Cameroon] MTN launches it’s new brand campaign dubbed the indomitable network
MTN, Cameroon’s leading telecommunications company, is pleased to announce the launch of its new brand campaign dubbed “Unbeatable with MTN, the indomitable network”.
E-Commerce website was set up to boost access of Rwandan products to global market
Rwandan' products are set to gain extended access to UAE and global markets following the first launch in Rwanda of Dubuy.com, an e-commerce platform.
Rwanda post office Iposita, to use codified addressing system
The National Post Office (Iposita) has adopted a codified addressing system that will make it possible for them to deliver packages and mails to the exact locations by use of grid code technology.
Diamond Trust Bank partners with Jumia for Black Friday campaign
Diamond Trust Bank and Jumia have announced a partnership aimed at enhancing cashless payment on the e-commerce platform when purchasing during this year’s Black Friday campaign.
Africa Influencer Agency launches, introducing digital PR tools to connect business professionals in the continent and beyond
Africa Influencer Agency is a B2B PR platform that will embrace all available digital channels and social media to support brands in telling their stories to the African B2B audience