Egypt’s marketing company Marvel Real Estate intends to launch first edition of Egyptian Property Market (EPM) EXPO on 19 May.
[Ghana] President support AfDB’s Quest for more resources to accelerate continent’s transformation agenda
Ghana’s President Nana Akufo-Addo has backed calls for more resources for the African Development Bank Group to accelerate its transformative role across the continent.
With more and more businesses moving into the e-commerce space, it's increasingly becoming essential to curve a way for your online business to stand out and thrive among competitors.
Les marques de distributeurs et les emballages personnalisés essentiels pour redéfinir la perception des marques "Made in Africa".
Les biens et produits fabriqués en Afrique sont souvent perçus comme étant de qualité inférieure à ceux d'autres pays. Redéfinir cette image est essentiel pour accroître la compétitivité des fournisseurs africains, tant au niveau local qu'international.
Goods and products manufactured in Africa are often perceived to be of inferior quality compared to those from other countries. Redefining that image is key to increasing the competitiveness of African suppliers both locally and internationally.
Frost & Sullivan appoints Robin Joffe as Partner-Managing Director of Middle East, Africa, and South Asia
Frost & Sullivan has appointed Robin Joffe as Partner-Managing Director of its Middle East, Africa, and South Asia (MEASA) operations, to better serve an increasingly strategic customer segment.
The Capital Markets Authority (CMA) has issued a license to the Embu Coffee Farmers Marketing Agency to operating as a coffee broker at the Nairobi Coffee Exchange.
This week, lawyers across Africa commented on the continent’s urgent need for data privacy and security laws among other top stories of the week.
This expansion provides Entravision, through its Africa-based digital business unit, Entravision 365 Digital, a presence in East Africa, as it looks to expand its breadth of digital solutions, media representations and creative services to new emerging markets..
Vertiv announced the appointment of Vicente Chiralt as vice president of marketing for the EMEA region (Europe, Middle East and Africa).
Trace, Mastercard Foundation launch Trace Academia to enable young Africans acquire on-demand, market-relevant skills
Trace and the Mastercard Foundation launched Trace Academia, a free-to-use, interactive, mobile-based learning application that aims to enable 26 million young Africans to acquire on-demand, market-relevant skills.
This will be the first-ever report that will cater exclusively to the PR and communications industry within the African continent.
With a vast array of digital-savvy audiences who consume copious levels of information online that fragments their attention, a critical component of fintech brands in their marketing arsenal is influencer marketing.
Customer Journey Management (CJM), can help business owners boost customer satisfaction, increase sales and revenues. This is a method of optimising the online and in-store customer experience.
Most of us can hardly associate the B2B space with creativity. Naturally. Since most B2B communication revolves around complex solutions that are explained at length using mostly boring business jargon.
Steinreich Communications Group, Inc., an international public relations firm, has acquired the Omniado Agency, one of South Africa's leading design and digital marketing agencies.
RED has prepared an extensive study on the needs of the real estate market, as well as the relationship between the real estate marketer, the real estate developer and the client.
Jerome OWONO is the Marketing and Communication Manager at ALM CREATIVE STUDIOS, a young professional services company in Cameroon offering a wide range of services and solutions in strategy, consulting, digital, design, technology and operations.
Jerome OWONO est la responsable Marketing et Communication chez ALM CREATIVE STUDIOS, une jeune entreprise de services professionnels au Cameroun offrant une vaste gamme de services et de solutions en stratégie, en conseil, en numérique, en design, en technologie et en opérations.
DMS, the digital arm of Choueiri Group, announced it would be serving as the exclusive media representatives for InMotion outcome-based solutions in the MENA region.
Arrey Bate is the Founder of ARREYB Media, a company that help entrepreneurs and small business owners to generate consistent clients online through Facebook ND Instagram ads, sales funnels and email marketing.
Patricia is passionate about creating opportunities that improve people’s lives and is currently Regional Director at the Stanford Institute for Innovation in Development Economies – Seed, a Stanford Graduate School of Business initiative that builds a network of globally-engaged leaders from Silicon Valley to sub-Saharan Africa.
IFC and the World Bank have begun to work with the Government of Nigeria to develop a domestic market for carbon capture, utilization, and storage for industrial emissions.
What is business branding, how does it increase sales, why should you create a brand for your small business? These are some of the questions this article aims to answer.
Harnessing the power of the hybrid cloud platforms are just some of the strategies that agencies and advertising firms are utilizing to increase collaboration
The role of marketing has changed forever, and marketers now have to get to grips with what the future holds. Will marketing activities remain digital, or will they evolve into a hybrid of digital and physical, especially as vaccination rates rise and the world returns to some semblance of pre-pandemic normalcy?
This investment provides Entravision with a geographic foothold in Africa, as the Company looks to expand its breadth of digital services to new emerging markets.
CP Kelco, a global leader of nature-based ingredient solutions, announced it will expand its distribution relationship with Azelis in Europe, the Middle East, and Africa.
Television Commerce or t-commerce is a growing trend across the globe where consumers can instantly purchase products that appear on TV. Interactive live TV shopping is easy, simply point and click the remote to purchase a product.
The Public Relations and Communications Association (PRCA) has welcomed Tanzanian consultancy Tanz PR as an International Member.
The Capital Markets Authority (CMA) extended the provisional licenses granted to four coffee brokers by a further 30 days from 30 September 2021, in line with the Capital Markets (Coffee Exchange) Regulations, 2020.
Avantive Solutions announced it will now offer contact center support in South Africa through a new partnership with Outworx Contact Center.
PPG announced the appointment of Meri Vainikka as vice president, architectural coatings (AC), Europe, Middle East and Africa (EMEA), North and East, effective immediately.
Saira will own the mandate for top line revenue growth, drive new business opportunities for Epsilon’s products and solutions and grow the company’s client base in the region.
The african|markets team is proud to announce the launch of the public version of the Research, an Africa-focused research distribution platform that connects investors to some of the best equity analysts covering Africa’s frontier markets.
Aleph Holding, global partner to the world's digital media players, announced its acquisition of majority stake in Connect Ads, a digital media and advertising solutions provider specialising in the Middle East and Africa.
In line with its commitment to investing in and amplifying African music, Audiomack has teamed up with entertainment provider, Ziiki Media, to propel the craft of artistes across Kenya, Tanzania, Uganda, and South Africa through marketing campaigns.
MarketForce, the Kenyan-based B2B platform for retail distribution of consumer goods and digital financial services in Africa, announced a $2 million pre-Series A round, bringing total funding to-date to $2.5 million.
South African born Avatar Cape Town, a subsidiary of the Avatar Agency Group , triumphed in a TECNO global pitch by demonstrating its mantra of ideas that move people against international network agencies in the Europe and APAC.
Octagon, the marketing, creative and talent management agency in global sports and entertainment, in partnership with IPG's Middle East Communications Network, named Sebastian Smith as Regional General Manager, Octagon Middle East and North Africa.
MarketForce acquires Digiduka startup to consolidate distribution of consumer goods with digital financial services in Africa
MarketForce, the end-to-end retail distribution platform for consumer brands in Africa, announced the strategic acquisition of Digiduka, a startup on a mission to bring informal retailers in Africa into the digital economy.
Teddy Kimani is the CEO and Founder of Vukaplus, a Kenyan-based classified ads company that provides an online platform for users to place ads for properties, cars, job vacancies, businesses and services.
IAA, Inc., the global digital marketplace connecting vehicle buyers and sellers, announced a strategic market alliance in Nigeria with Boacon Autos.
Africa’s data and marketing technology company, Terragon, has been listed as a verified Customer Data Platform (CDP) company by the CDP institute, having met the institute’s specific criteria for qualification as a RealCDP.
AfricanCaterers.com announced the launch of the world's online marketplace for African catering service. Customers can use the AfricanCaterers.com marketplace to search and find the best African caterers near their local area.
Linda Weaver has been appointed Chief Operations Officer (COO) of Africa Communications Media Group (ACG), the African-owned, pan-African firm handling communications and reputation management for global clients in the African context.
Jumia, the leading e-commerce platform in Egypt, launched a new initiative at the beginning of the Holy month of Ramadan under the theme of “Support Them … Buy Their Products.”
Astride Verushka NWAL is the Managing Director of Pharma Pro consulting, a company that distributes reliable and credible information to healthcare professionals on the products of the laboratories that it represents, and also supports pharmaceutical laboratories to set up for the development of their products in Cameroon.
Astride Verushka NWAL est la Directrice Générale de Pharma Pro consulting, une société qui distribue des informations fiables et crédibles aux professionnels de santé sur les produits des laboratoires qu'elle représente et il accompagne les laboratoires pharmaceutiques à s'installer pour le développement de leurs produits au Cameroun.
FAO and the African Union Commission launch a guide to help countries enter Africa's new single market
The Food and Agriculture Organization of the United Nations (FAO) and the African Union Commission's Department of Agriculture, Rural Development, Blue Economy and Sustainable Development (AUC-DARBE) have launched a guide to boosting intra-African agricultural trade under the new African Continental Free Trade Area (AfCFTA) agreement.
Sudan Digital is a digital marketing agency operating in Khartoum and Dubai while delivering digital marketing solutions for clients across the globe. The company’s CEO and founder Abdelaziz Musa explains.
The United States government, through the U.S. Agency for International Development (USAID), is collaborating with Google to train and mentor hundreds of Egyptian women and youth business owners, as well as business advisors, in 2021.
Uganda Marketers Society (UMS) and the Chartered Institute of Marketing (CIM) have signed an MoU for a Strategic Partnership to enhance professional marketing standards and practices in Uganda.
Kantar, the world’s data, insights and consulting company, has announced the promotion of Adeola Tejumola to lead the Insights Division of Kantar in the Middle East and Africa region.
Integrated marketing communications company The WPP-Scangroup Plc has suspended its CEO Bharat Thakrar and Chief Financial Officer Satyabrata Das over allegations of gross misconduct.
The National Post Office (Iposita) has adopted a codified addressing system that will make it possible for them to deliver packages and mails to the exact locations by use of grid code technology.
It has been two years since Gozem started operations in Lomé. Recently, the uber-like company expanded its offer to Tsévié, a city located 35 km north of Lomé.
The ever-changing advertising landscape is something we’ve all become accustomed to. Over the last decade, technology has fast-tracked its progress like we’ve never seen before.
Kam Global Strategies, Israel-based strategic communications firm and Brand & Image, Morocco's most prominent marketing and PR agency announced a strategic partnership to advance PR efforts in Israel and Morocco.
ChemPoint.com announced that allnex has chosen ChemPoint for marketing, sales, and distribution of the UVEKOL glass laminating system in Europe, the Middle East, and Africa (EMEA).
For the fifteenth year in a row, we have realized growth. Nothing can stop us. Not even a pandemic! Our provisional data shows that in 2020, we produced revenue of almost 57 million euros. That’s a 8.8% growth compared to 2019.
Amsterdam and Los Angeles-based creative agency 180 announced a significant expansion and evolution of its business model, with the opening two new offices, 180 New York and 180 MENA (Middle East North Africa).
Sumitomo Rubber South Africa, manufacturer of the Dunlop, Sumitomo and Falken tyre brands for the African continent, has announced the appointment of Lubin Ozoux as the new Chief Executive Officer and Executive Director effective 1 January 2021.
Havas Group has announced the appointment of Vineel Agarwal as Managing Partner of Havas Africa, replacing Olivier del Pozo who will be moving to a new role within Havas.
Safaricom has announced the launch of a new Skiza Advertising platform that aims to provide SMEs the opportunity to advertise their services.
BCW Africa, Brand Leadership, Kantar and Geopoll have launched the #BuyAfricaBuildAfrica initiative to encourage local brands to adopt the #BuyAfricaBuildAfrica stamp of approval.
AppsFlyer, the global marketing attribution player, has announced a partnership with Ayoba to propel the free instant messaging app designed by Africans for Africans to become the largest digital platform in Africa.
AppsFlyer, the global attribution leader, has released the 11th edition of its Performance Index.
Africa Medical Supplies Platform, bioMérieux partner to facilitate supply of high-quality COVID-19 diagnostics
bioMérieux and the Africa Medical Supplies Platform (AMSP), have partnered to facilitate the supply of high-quality diagnostic solutions from the bioMérieux Pandemic Response Portfolio to African Union Member States.
Elevar Therapeutics has entered into an agreement with taiba Middle East, under which taiba will commercialize and distribute Apealea in certain countries throughout the Middle East and North African (MENA) region.
Mondia, a technology company which specialises in marketing and distribution of digital content and Jumia, Africa’s largest e-commerce platform, launched Jumia Games, a competitively priced entertainment category on the JumiaPay App.
R-Squared, South Africa's influencer marketing agency announced a formal partnership with industry leaders such as iProspect and Posterscope of the international Dentsu Aegis Network.
Novartis and the African Union (AU) through the Africa Medical Supplies Platform (AMSP) have announced a new collaboration to facilitate the supply of medicines from the Novartis Pandemic Response Portfolio to the AU member states.
Genesys, the global leader in cloud customer experience and contact center solutions announced it is working with Adobe to help organisations break down data siloes between marketing, commerce, sales and service departments.
The government of South Sudan is seeking to greatly change the way it markets its oil in order to boost revenues and make the process more transparent.
CoProvider, a B2B marketplace based in Dubai, has chosen Sudan Digital as its sole digital marketing agency to help the business in its next phase of growth.
From a new digital marketplace to connect Africa’s creatives with global markets, to masterclasses to help designers share and learn, and webinars to inform and inspire, AfDB's Fashionomics Africa initiative has taken great strides this year.
The National Information Technology Agency (NITDA) has adopted 130 farmers into the National Adopted Village for Smart Agriculture programme to provide Nigerian farmers with means to showcase their farm produce in the digital world market.
Polaris Bank has partnered with Facebook to provide free digital marketing training to SMEs in Nigeria.
Marketing ultimately drives the sales of any business. Without it, many companies wouldn't sell their products or services and wouldn't survive in a highly competitive environment.
CNN International has teamed up with the United Nations World Tourism Organization, UNWTO, on a campaign that aims to drive imagination for future trips.
CNN International Commercial Vice President and Marketing Lead James Hunt discusses strategies the company has put in place while working with brands to remobilize as they adapt to the new world order.
DStv and GOtv have announced the launch of The Africa We See campaign; a heart-warming celebration of the excellence and power of Africa, its people and the rich stories that come from the continent.
In line with its strategy of actively managing its asset portfolio and its objective to divest $5 billion on years 2019-2020, Total is pursuing the divestments of several non-core assets.
CNN Worldwide has appointed Rani Raad as President, CNN Commercial, a newly created position, as the company seeks to broaden new business streams.
MeMo² recently introduced a new way of real-time cross-media measurement and optimization. Dutch consumers can now share continuous cross-media exposure, shopping behavior and in-depth insights with the THX app.
Avatar Group has launched its specialist practice, Resilience at Avatar, to help leaders navigate these unprecedented times.
Josephine Pretorius is the founder and CEO of Consolidated Marketing Services, CMS, a South African startup offering marketing and PR services to clients predominantly in the energy and power infrastructure sector.
Ancywax is a research, media and marketing startup domiciled in Uganda’s capital Kampala that has since 2014 been offering clients a cocktail of services from idea to implementation through a model dubbed Concept Development.
MultiChoice will be supporting three of South Africa’s community TV stations with a total investment of R4.5 million where each of the selected stations will use the R1.5 million funding for the creation of fresh, new content.
Weber Shandwick announced the appointment of Ipelegeng (Ipi) Thibedi as the new CEO of its African operations.
Dochase is a Nigerian data startup that assists businesses understand their markets, clientele with a view to boosting their sales and customer numbers.
KwaZulu-Natal based manufacturers, Inverness Beverages and Energy Supplements are marketing their healthy alternative and meal supplements products at the Gulfood Exhibition, currently taking place in Dubai, United Arab Emirates.
It’s almost a science to get the supply chain operating just right as business owners need to factor in everything from shipping (import and exports), the manufacturing process, inventory, materials, logistics, and more.
$13 billion a year is lost in potential earnings for victims of domestic abuse in workplaces, research
Across nine countries, an estimated $13 billion a year is lost in potential earnings for victims of domestic abuse across the working population.
Several reasons explain why SMEs in Ghana and West Africa struggle to raise funding to finance their growth: many entrepreneurs have limited knowledge of fundraising options available to them.
The Deputy Minister for Trade and Industry, (the dti) Ms Nomalungelo Gina officially opened the South African Pavillion at the second China International Import Expo (CIIE) in Shanghai, China.
Boluwa Olojo joined the startup Go Ads Africa as its Chief Marketing and Sales officer, telling the company story and selling its products.
Marketing has existed for as long as people have had something to sell, but the modern era - with the advent of traditional and then digital media - has transformed consumers’ relationships with products.
At the ongoing Africa Cup of Nations in Egypt, the visual imagery of almost empty stadiums is a powerful narrative. But not the kind that African sports, African football, or corporate sponsors deserve.