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30-10-2014 22:52:00 | by: Administrator | hits: 22943497 | Tags:

ChemPoint announces new partnership with allnex in EMEA
26-01-2021 | 08:23:08
ChemPoint.com announced that allnex has chosen ChemPoint for marketing, sales, and distribution of the UVEKOL glass laminating system in Europe, the Middle East, and Africa (EMEA).
The evolution of advertising and what it means for 2021
21-01-2021 | 14:49:00
The ever-changing advertising landscape is something we’ve all become accustomed to. Over the last decade, technology has fast-tracked its progress like we’ve never seen before.
Incentro: Not even a pandemic can stop fifteen consecutive years of growth
21-01-2021 | 12:19:00
For the fifteenth year in a row, we have realized growth. Nothing can stop us. Not even a pandemic! Our provisional data shows that in 2020, we produced revenue of almost 57 million euros. That’s a 8.8% growth compared to 2019.
180 expands global footprint with launch of New York and MENA hubs
19-01-2021 | 08:28:00
Amsterdam and Los Angeles-based creative agency 180 announced a significant expansion and evolution of its business model, with the opening two new offices, 180 New York and 180 MENA (Middle East North Africa).
Sumitomo Rubber South Africa appoints Lubin Ozoux as new CEO
03-12-2020 | 06:21:43
Sumitomo Rubber South Africa, manufacturer of the Dunlop, Sumitomo and Falken tyre brands for the African continent, has announced the appointment of Lubin Ozoux as the new Chief Executive Officer and Executive Director effective 1 January 2021.
Havas Group appoints Vineel Agarwal as Managing Partner, Havas Africa
10-11-2020 | 13:13:59
Havas Group has announced the appointment of Vineel Agarwal as Managing Partner of Havas Africa, replacing Olivier del Pozo who will be moving to a new role within Havas.
[Kenya] Safaricom launches mobile ad platform to support SMES reach their customers
06-11-2020 | 07:35:00
Safaricom has announced the launch of a new Skiza Advertising platform that aims to provide SMEs the opportunity to advertise their services.
Buy Africa Build Africa initiative unveiled to support continental brands and goods
30-10-2020 | 08:00:00
BCW Africa, Brand Leadership, Kantar and Geopoll have launched the #BuyAfricaBuildAfrica initiative to encourage local brands to adopt the #BuyAfricaBuildAfrica stamp of approval.
Ayoba signs up AppsFlyer to support its push to become Africa’s largest digital platform
30-10-2020 | 06:14:44
AppsFlyer, the global marketing attribution player, has announced a partnership with Ayoba to propel the free instant messaging app designed by Africans for Africans to become the largest digital platform in Africa.
Google tops mobile app advertising in Africa
15-10-2020 | 13:00:00
AppsFlyer, the global attribution leader, has released the 11th edition of its Performance Index.
Africa Medical Supplies Platform, bioMérieux partner to facilitate supply of high-quality COVID-19 diagnostics
09-10-2020 | 06:23:00
bioMérieux and the Africa Medical Supplies Platform (AMSP), have partnered to facilitate the supply of high-quality diagnostic solutions from the bioMérieux Pandemic Response Portfolio to African Union Member States.
Elevar Therapeutics, Taiba partner to commercialize Apealea in the MENA region
07-10-2020 | 12:41:00
Elevar Therapeutics has entered into an agreement with taiba Middle East, under which taiba will commercialize and distribute Apealea in certain countries throughout the Middle East and North African (MENA) region.
Mondia, Jumia launch new gaming service on JumiaPay App for customers in Africa
07-10-2020 | 12:22:00
Mondia, a technology company which specialises in marketing and distribution of digital content and Jumia, Africa’s largest e-commerce platform, launched Jumia Games, a competitively priced entertainment category on the JumiaPay App.
South Africa's influencer marketing agency R-Squared formally partners with syndicated agencies
17-09-2020 | 06:56:00
R-Squared, South Africa's influencer marketing agency announced a formal partnership with industry leaders such as iProspect and Posterscope of the international Dentsu Aegis Network.
Novartis, AMSP collaborate to facilitate supply of COVID-19 related medicines
04-09-2020 | 06:04:00
Novartis and the African Union (AU) through the Africa Medical Supplies Platform (AMSP) have announced a new collaboration to facilitate the supply of medicines from the Novartis Pandemic Response Portfolio to the AU member states.
Genesys partners with Adobe to deliver contextual customer experiences
01-09-2020 | 07:25:00
Genesys, the global leader in cloud customer experience and contact center solutions announced it is working with Adobe to help organisations break down data siloes between marketing, commerce, sales and service departments.
[Column] Neil Ford: South Sudan government bets on marketing to bolster oil reforms
27-08-2020 | 12:52:19
The government of South Sudan is seeking to greatly change the way it markets its oil in order to boost revenues and make the process more transparent.
CoProvider selects Sudan Digital as its marketing agency
18-08-2020 | 06:21:00
CoProvider, a B2B marketplace based in Dubai, has chosen Sudan Digital as its sole digital marketing agency to help the business in its next phase of growth.
AfDB's Fashionomics Africa help designers embrace digital age entrepreneurship
04-08-2020 | 06:59:31
From a new digital marketplace to connect Africa’s creatives with global markets, to masterclasses to help designers share and learn, and webinars to inform and inspire, AfDB's Fashionomics Africa initiative has taken great strides this year.
NITDA Adopts Nigerian farmers into the National Adopted Village for Smart Agriculture programme
30-07-2020 | 10:15:15
The National Information Technology Agency (NITDA) has adopted 130 farmers into the National Adopted Village for Smart Agriculture programme to provide Nigerian farmers with means to showcase their farm produce in the digital world market.
[Nigeria] Polaris Bank, Facebook partner to build capacity for SMEs
30-07-2020 | 07:58:00
Polaris Bank has partnered with Facebook to provide free digital marketing training to SMEs in Nigeria.
[Column] James Bayhack: The value of mobile marketing cloud technology
23-07-2020 | 06:46:00
Marketing ultimately drives the sales of any business. Without it, many companies wouldn't sell their products or services and wouldn't survive in a highly competitive environment.
CNN partners with UNWTO on Travel Tomorrow campaign
27-05-2020 | 09:00:00
CNN International has teamed up with the United Nations World Tourism Organization, UNWTO, on a campaign that aims to drive imagination for future trips.
[Interview] James Hunt, Vice President, Creative & Marketing Lead, CNN International Commercial
26-05-2020 | 14:00:00
CNN International Commercial Vice President and Marketing Lead James Hunt discusses strategies the company has put in place while working with brands to remobilize as they adapt to the new world order.
[South Africa] DStv, GOtv announce launch of 'The Africa We See'
13-05-2020 | 13:39:00
DStv and GOtv have announced the launch of The Africa We See campaign; a heart-warming celebration of the excellence and power of Africa, its people and the rich stories that come from the continent.
Total pursues divestment of non-core assets in Sierra Leone and Liberia
09-05-2020 | 15:56:52
In line with its strategy of actively managing its asset portfolio and its objective to divest $5 billion on years 2019-2020, Total is pursuing the divestments of several non-core assets.
CNN bets on Rani Raad to harmonize global commercial strategy
08-05-2020 | 11:15:00
CNN Worldwide has appointed Rani Raad as President, CNN Commercial, a newly created position, as the company seeks to broaden new business streams.
MeMo² sets the course in Marketing Analytics
06-05-2020 | 13:12:00
MeMo² recently introduced a new way of real-time cross-media measurement and optimization. Dutch consumers can now share continuous cross-media exposure, shopping behavior and in-depth insights with the THX app.
Avatar launches specialist Practice to help African businesses steer priorities post COVID-19
06-05-2020 | 05:04:00
Avatar Group has launched its specialist practice, Resilience at Avatar, to help leaders navigate these unprecedented times.
[Startup Interview] Josephine Pretorius, Founder, Consolidated Marketing Services, South Africa
04-05-2020 | 14:57:00
Josephine Pretorius is the founder and CEO of Consolidated Marketing Services, CMS, a South African startup offering marketing and PR services to clients predominantly in the energy and power infrastructure sector.
[Startup Interview] Ancel Bwire, CEO, Ancywax, Uganda
04-05-2020 | 14:54:00
Ancywax is a research, media and marketing startup domiciled in Uganda’s capital Kampala that has since 2014 been offering clients a cocktail of services from idea to implementation through a model dubbed Concept Development.
[South Africa] MultiChoice invests R4.5 million in community TV stations
23-04-2020 | 11:31:00
MultiChoice will be supporting three of South Africa’s community TV stations with a total investment of R4.5 million where each of the selected stations will use the R1.5 million funding for the creation of fresh, new content.
Ipelegeng Thibedi appointed Weber Shandwick Africa CEO
08-04-2020 | 14:58:00
Weber Shandwick announced the appointment of Ipelegeng (Ipi) Thibedi as the new CEO of its African operations.
[Startup Interview] Goodnews Chibuke, CEO, Dochase, Nigeria
04-03-2020 | 11:26:00
Dochase is a Nigerian data startup that assists businesses understand their markets, clientele with a view to boosting their sales and customer numbers.
[South Africa] Kwazulu-Natal manufacturers market health products in the Middle East
19-02-2020 | 07:47:00
KwaZulu-Natal based manufacturers, Inverness Beverages and Energy Supplements are marketing their healthy alternative and meal supplements products at the Gulfood Exhibition, currently taking place in Dubai, United Arab Emirates.
[South Africa] African Fashion International acquires Wezart
05-02-2020 | 08:32:00
African Fashion International (AFI) has acquired an online marketplace for art, Wezart, which aligns with AFI’s mission to promote and celebrate African creatives showcasing their work on global stages.
Potential supply chain issues and how to handle them
09-12-2019 | 10:30:00
It’s almost a science to get the supply chain operating just right as business owners need to factor in everything from shipping (import and exports), the manufacturing process, inventory, materials, logistics, and more.
$13 billion a year is lost in potential earnings for victims of domestic abuse in workplaces, research
27-11-2019 | 05:48:00
Across nine countries, an estimated $13 billion a year is lost in potential earnings for victims of domestic abuse across the working population.
[South Africa] Standard Bank ups its customer experience strategy, a digital push to win in the increasingly competitive economy
14-11-2019 | 09:46:00
Standard Bank Group has appointed two more agencies to consolidate its customer engagement efforts in a bold digital push to win in the increasingly competitive client experience economy.
The keys to a successful fundraising for SMEs in West Africa
07-11-2019 | 10:31:00
Several reasons explain why SMEs in Ghana and West Africa struggle to raise funding to finance their growth: many entrepreneurs have limited knowledge of fundraising options available to them.
Dti opens pavillion in China, showcases South African products
07-11-2019 | 07:32:00
The Deputy Minister for Trade and Industry, (the dti) Ms Nomalungelo Gina officially opened the South African Pavillion at the second China International Import Expo (CIIE) in Shanghai, China.
Digital consultancy firm Viga Interactive expands African footprint through partnerships
20-08-2019 | 13:14:00
Viga Interactive has expanded its footprint across the continent through partnerships with international companies and brands aimed at providing research and insights.
[Startup Interview] Boluwa Olojo, Marketing Officer, Go Ads Africa, Nigeria
18-07-2019 | 08:13:00
Boluwa Olojo joined the startup Go Ads Africa as its Chief Marketing and Sales officer, telling the company story and selling its products.
[Column] Tini Sevak: Trust, reliability and relevance are at the heart of today’s news consumers
15-07-2019 | 11:30:00
Marketing has existed for as long as people have had something to sell, but the modern era - with the advent of traditional and then digital media - has transformed consumers’ relationships with products.
[Column] Victor Oladokun: African sports as a business and a brand
10-07-2019 | 06:39:00
At the ongoing Africa Cup of Nations in Egypt, the visual imagery of almost empty stadiums is a powerful narrative. But not the kind that African sports, African football, or corporate sponsors deserve.
Nielsen launches global advertising measurement tool for YouTube Mobile app
06-06-2019 | 06:14:00
Nielsen has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional markets:
[Startup Interview] Jacqui Mwangi, Managing Director, Buyology, Kenya
14-05-2019 | 08:55:10
Jacqui Mwangi is the Managing Director of Buyology Co. LLC, a Kenyan based startup that is assisting companies enhance customer experience through mystery shopping concept and training.
[South Africa] Multichoice upgrades Bay TV, gives it state-of-the-art studio
30-04-2019 | 12:03:00
The MultiChoice Group has handed over a state-of-the art studio to Bay TV, the Eastern Cape’s leading community TV station.
Discovery Inc. launches Real Time channel on StarTimes, picks Apricot Africa Consulting as ad sales partner in the continent
17-04-2019 | 11:14:16
Discovery Inc. has announced the expansion of Real Time, across Africa.
Kenya pushes for improved trade ties with Tunisia
28-03-2019 | 08:18:41
The KNCCI in collaboration with the Embassy of the Republic of Tunisia organized the 1st Kenya-Tunisia Business Forum with the aim of creating long-term economic relations between Tunisia and Kenya.
Kenshoo and Omnicom Media Group partner to create digital centers of excellence in Africa and Europe
22-03-2019 | 12:53:04
Kenshoo, a global marketing technology platform, and global media network Omnicom Media Group have partnered in Europe, the Middle East and Africa to create Digital Centers of Excellence.
South Africa companies to seek trade and investment opportunities in Ghana
19-03-2019 | 07:11:00
Twenty-seven South African companies will get an opportunity to explore trade and investment opportunities in Ghana when they participate in an Outward Trade and Investment Mission from 24-30 March 2019.
[Kenya] Safaricom enters into partnership with Hearst Create for the production of Twaweza magazine
15-03-2019 | 09:39:40
Kenya’s telecommunication company Safaricom has entered into a partnership with Netherlands based Hearst Create for the production of a new magazine Twaweza.
Converge Technologies embraces Zinfi solutions to automate its African operations
13-03-2019 | 08:35:00
ZINFI Technologies, Inc. has announced that Converge Technologies, a reseller of IT and telecommunications solutions in Africa, has begun using its technology to automate its marketing workflow.
Africa and Middle East marketing automation software market to reach $1.9 billion by 2024, research
11-03-2019 | 13:29:55
According to the market research report published by P&S Intelligence, Middle East and Africa marketing automation software market is expected to reach $1.9 billion by 2024.
[Kenya] Ad Dynamo opens Twitter sales office in Nairobi
08-03-2019 | 12:55:35
Africa’s digital sales house, Ad Dynamo has employed a team of Kenyans well known to the digital industry and is led by Adrian Ciesielski.
[Interview] Donna Rachelson, CEO, Branding & Marketing YOU, South Africa
25-02-2019 | 08:33:00
Founded in 2007, Branding & Marketing YOU is headed up by Donna Rachelson - branding and marketing specialist, author of three best-selling books, successful businesswoman and savvy business investor.
[Startup Interview] Mbuyoti Chola, Managing Director, DigitalBlue Media, Zambia
06-02-2019 | 08:36:00
Mbuyoti Chola is the Managing Director of DigitalBlue Media Limited, a Zambian-based new media startup with a global outlook.
[Botswana] Giyani signs $1 million convertible loan facility and marketing agreement with Traxys
30-01-2019 | 07:01:17
Giyani Metals Corp has entered into a non-binding term sheet with Traxys Africa Trading (Pty) Ltd which sets out terms for an investment of $1 million in the form of a secured convertible loan facility.
[Africa Tech Week] Mobile money is driving financial inclusion in Africa
22-12-2018 | 08:44:25
Mobile money – pioneered since 2007 by Kenya’s Safaricom with its M-Pesa platform – can include more people into the economy in Africa and be the base of more sophisticated forms of e-commerce.
[Interview] Ahmad Sayed, Regional Director, Nexign, Middle East and Africa
19-11-2018 | 11:36:00
Ahmad Sayed is Regional Director, Middle East and Africa at Nexign, a business support systems provider company currently planning its entry into the African market.
[Startup Interview] Job Mutai, Co Founder, New Age Media, Kenya
15-11-2018 | 14:26:00
Job Mutai is the Co Founder and the Creative Director of New Age Media agency, a marketing, communications and media company based in Nairobi, Kenya.
RENEW's Impact Angel Network closes eleventh investment in East Africa
13-11-2018 | 10:46:00
RENEW and members of the Impact Angel Network (IAN) have closed an investment in ET Fresh, LLC.
[SA Business Week] Opening businesses to the world, growing markets
10-11-2018 | 12:46:00
In the recent years, South Africa has continued to prove that it is one of the most diverse and promising emerging markets in Africa. The country has become a key global hub for investment, innovation and research.
South Africa filmmakers optimistic mission to Hollywood will yield positive results
08-11-2018 | 11:12:00
The South African filmmakers who returned from the United States of America today are optimistic that their mission will yield positive results in the near future and see them working with the Hollywood companies.
Southern East Africa steps up customer experience, Genesys report
23-10-2018 | 05:00:00
Enterprises in Southern East Africa and Mauritius are rapidly stepping up their efforts to boost customer experience, reports omnichannel customer experience specialist Genesys.
[South Africa] The dti to attract film Industry investment from the US
18-10-2018 | 06:56:00
The Department of Trade and Industry (the dti) will lead a group of filmmakers to Los Angeles in the United States of America to attend the popular American Film Market (AFM) from 30 October – 7 November 2018.
[Ghana] Artisanal millers granted limited small-scale timber rights
06-09-2018 | 07:57:00
Artisanal timber millers are the key suppliers to Ghana’s domestic timber market. However, they have only limited access to commercial timber from production forests.
[South Africa] SpinCar and Reach Engage pen vehicle merchandising deal
29-08-2018 | 08:20:00
SpinCar, a global player in automotive merchandising tools has entered into an exclusive partnership with Reach Engage Develop (R.E.D.), a dominant South African digital marketing agency.
KAM, Brand Kenya Board partner to boost local industries
21-08-2018 | 06:52:10
The Kenya Association of Manufacturers (KAM) has inked a partnership deal with Brand Kenya Board to hasten the uptake and implementation of the Made in Kenya Brand Mark
Nestlé Central & West Africa Region appoints Rémy Ejel market head
20-08-2018 | 07:31:00
Nestlé Central & West Africa Limited, a subsidiary of the world’s leading Food and Beverage Company, has appointed Mr. Rémy Ejel as its new Market Head.
Five steps for online startups to take advantage of Black Friday
16-08-2018 | 11:48:00
According to Google Trends last year, South Africa registered the largest ‘Black Friday’ search interest of any country, even ahead of the US where the retail mega-event was conceived.
Afrinection launches to improve Africa networking, job possibilities
09-07-2018 | 08:33:00
Afrinection is a free web-based integrated professional networking, jobs, and marketing platform that aims to address the gap of networking among African professionals.
[Mozambique] Eni, ExxonMobil begin marketing on Rovuma LNG project
03-07-2018 | 09:15:10
Eni and ExxonMobil have announced that marketing efforts are underway for the Rovuma LNG project, which will produce, liquefy and sell natural gas from the gas fields of the Area 4 block offshore Mozambique.
[Interview] Geofrey Ndobo, Business Development Manager, PPG, Uganda
14-06-2018 | 11:55:00
Geofrey Makavelli Ndobo is Sales & Marketing Manager at People Performance Group, a consulting, outsourcing and Human Resources company based in Kampala, Uganda.
Freshworks in African expansion plans with strategic focus on Kenya
23-05-2018 | 12:30:00
Freshworks, a provider of cloud-based business software has announced its expansion into the African market.
Intelcia expands into Madagascar and Mauritius
27-03-2018 | 10:48:00
Karim Bernoussi, Chief Executive Officer of the Intelcia Group, a major player in customer relations, announces the integration of outsourcing sites Outremer Télécom Maurice et Madagascar, which will now conduct business under the Intelcia banner.
[South Africa] FCB Africa targets generation Z in new campaign for Coca-Cola
20-03-2018 | 06:04:13
Coca-Cola's Southeast Asia Business Unit has launched its newest initiative aimed at teens with a new campaign from FCB Africa's agencies FCB Joburg, strategy and FCB Cape Town, creative.
[Startup Interview] David Akara, Founder, Verhaal, Nigeria
07-03-2018 | 11:17:41
Verhaal, a Nigerian startup has been working with SMEs and entrepreneurs in digital and social media marketing at a time when companies in the country are increasingly expressing appetite for new media advertising to reach a wider online community.
Weber Shandwick opens Kenyan office to meet growing communication needs in Africa
27-02-2018 | 06:14:00
Weber Shandwick, a global communications and engagement firm has opened a fully owned office in Nairobi, Kenya, to meet growing demand from domestic and multinational companies for marketing and communications expertise in the region.
Magnet Global Network enters Africa with addition of ODA advertising
21-12-2017 | 07:57:50
MAGNET Global Network, the Marketing & Advertising Global Network of leading independent advertising agencies, has expanded its geographic reach and capabilities with the addition of ODA Advertising to the Network.
[Interview] Adisa Amanor-Wilks, Founder, Abjel Communications, UK
02-11-2017 | 11:49:00
Adisa Amanor-Wilks is an international journalist and communications professional with over 17 years’ experience. She is founder of Abjel Communications, a media and public relations agency keen on positioning Africa on the global stage.
Digital Marketing Masterclass in Kampala and Kigali
22-09-2017 | 07:39:00
Discover proven social media and digital marketing techniques that can boost your business online, increase your marketing impact and put digital, social and mobile into perspective.