Nielsen has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional markets:
Jacqui Mwangi is the Managing Director of Buyology Co. LLC, a Kenyan based startup that is assisting companies enhance customer experience through mystery shopping concept and training.
The MultiChoice Group has handed over a state-of-the art studio to Bay TV, the Eastern Cape’s leading community TV station.
Discovery Inc. launches Real Time channel on StarTimes, picks Apricot Africa Consulting as ad sales partner in the continent
Discovery Inc. has announced the expansion of Real Time, across Africa.
The KNCCI in collaboration with the Embassy of the Republic of Tunisia organized the 1st Kenya-Tunisia Business Forum with the aim of creating long-term economic relations between Tunisia and Kenya.
Kenshoo and Omnicom Media Group partner to create digital centers of excellence in Africa and Europe
Kenshoo, a global marketing technology platform, and global media network Omnicom Media Group have partnered in Europe, the Middle East and Africa to create Digital Centers of Excellence.
Twenty-seven South African companies will get an opportunity to explore trade and investment opportunities in Ghana when they participate in an Outward Trade and Investment Mission from 24-30 March 2019.
Kenya’s telecommunication company Safaricom has entered into a partnership with Netherlands based Hearst Create for the production of a new magazine Twaweza.
ZINFI Technologies, Inc. has announced that Converge Technologies, a reseller of IT and telecommunications solutions in Africa, has begun using its technology to automate its marketing workflow.
According to the market research report published by P&S Intelligence, Middle East and Africa marketing automation software market is expected to reach $1.9 billion by 2024.
Africa’s digital sales house, Ad Dynamo has employed a team of Kenyans well known to the digital industry and is led by Adrian Ciesielski.
Founded in 2007, Branding & Marketing YOU is headed up by Donna Rachelson - branding and marketing specialist, author of three best-selling books, successful businesswoman and savvy business investor.
Giyani Metals Corp has entered into a non-binding term sheet with Traxys Africa Trading (Pty) Ltd which sets out terms for an investment of $1 million in the form of a secured convertible loan facility.
Ahmad Sayed is Regional Director, Middle East and Africa at Nexign, a business support systems provider company currently planning its entry into the African market.
Job Mutai is the Co Founder and the Creative Director of New Age Media agency, a marketing, communications and media company based in Nairobi, Kenya.
RENEW and members of the Impact Angel Network (IAN) have closed an investment in ET Fresh, LLC.
In the recent years, South Africa has continued to prove that it is one of the most diverse and promising emerging markets in Africa. The country has become a key global hub for investment, innovation and research.
The South African filmmakers who returned from the United States of America today are optimistic that their mission will yield positive results in the near future and see them working with the Hollywood companies.
Enterprises in Southern East Africa and Mauritius are rapidly stepping up their efforts to boost customer experience, reports omnichannel customer experience specialist Genesys.
The Department of Trade and Industry (the dti) will lead a group of filmmakers to Los Angeles in the United States of America to attend the popular American Film Market (AFM) from 30 October – 7 November 2018.
Artisanal timber millers are the key suppliers to Ghana’s domestic timber market. However, they have only limited access to commercial timber from production forests.
SpinCar, a global player in automotive merchandising tools has entered into an exclusive partnership with Reach Engage Develop (R.E.D.), a dominant South African digital marketing agency.
The Kenya Association of Manufacturers (KAM) has inked a partnership deal with Brand Kenya Board to hasten the uptake and implementation of the Made in Kenya Brand Mark
Nestlé Central & West Africa Limited, a subsidiary of the world’s leading Food and Beverage Company, has appointed Mr. Rémy Ejel as its new Market Head.
According to Google Trends last year, South Africa registered the largest ‘Black Friday’ search interest of any country, even ahead of the US where the retail mega-event was conceived.
Afrinection is a free web-based integrated professional networking, jobs, and marketing platform that aims to address the gap of networking among African professionals.
Eni and ExxonMobil have announced that marketing efforts are underway for the Rovuma LNG project, which will produce, liquefy and sell natural gas from the gas fields of the Area 4 block offshore Mozambique.
Geofrey Makavelli Ndobo is Sales & Marketing Manager at People Performance Group, a consulting, outsourcing and Human Resources company based in Kampala, Uganda.
Freshworks, a provider of cloud-based business software has announced its expansion into the African market.
Karim Bernoussi, Chief Executive Officer of the Intelcia Group, a major player in customer relations, announces the integration of outsourcing sites Outremer Télécom Maurice et Madagascar, which will now conduct business under the Intelcia banner.
Coca-Cola's Southeast Asia Business Unit has launched its newest initiative aimed at teens with a new campaign from FCB Africa's agencies FCB Joburg, strategy and FCB Cape Town, creative.
Verhaal, a Nigerian startup has been working with SMEs and entrepreneurs in digital and social media marketing at a time when companies in the country are increasingly expressing appetite for new media advertising to reach a wider online community.
Weber Shandwick, a global communications and engagement firm has opened a fully owned office in Nairobi, Kenya, to meet growing demand from domestic and multinational companies for marketing and communications expertise in the region.
MAGNET Global Network, the Marketing & Advertising Global Network of leading independent advertising agencies, has expanded its geographic reach and capabilities with the addition of ODA Advertising to the Network.
Adisa Amanor-Wilks is an international journalist and communications professional with over 17 years’ experience. She is founder of Abjel Communications, a media and public relations agency keen on positioning Africa on the global stage.
Discover proven social media and digital marketing techniques that can boost your business online, increase your marketing impact and put digital, social and mobile into perspective.