EssenceMediacom names Shaneel Singh first COO for Sub-Saharan Africa
Shaneel Singh, currently Chief Product & Growth Officer for South Africa, has been named as EssenceMediacom’s new Chief Operating Officer (COO) for Sub-Saharan Africa.
[Column] Moagi Bodibe: How to build brand relevance in the metaverse
The conventional playbook businesses refer to for customer acquisition and engagement is now obsolete. In the metaverse, where the rules of engagement are still largely undefined, this gap presents itself as a double-edged sword.
[Interview] Mahad Ahmed, Founder, AME Trade, United Kingdom
Mahad Ahmed is Founder and CEO of Ame Trade Limited. He is also a member of the African Business Roundtable and an an established expert in the Consulting and Events Services industries.
Les marques de distributeurs et les emballages personnalisés essentiels pour redéfinir la perception des marques "Made in Africa".
Les biens et produits fabriqués en Afrique sont souvent perçus comme étant de qualité inférieure à ceux d'autres pays. Redéfinir cette image est essentiel pour accroître la compétitivité des fournisseurs africains, tant au niveau local qu'international.
Private Labels, Custom Packaging Key to Redefining Poor Perception of ‘Made in Africa’ Brands
Goods and products manufactured in Africa are often perceived to be of inferior quality compared to those from other countries. Redefining that image is key to increasing the competitiveness of African suppliers both locally and internationally.
The best ways to build your business brand and increase sales
What is business branding, how does it increase sales, why should you create a brand for your small business? These are some of the questions this article aims to answer.
[Column] Dumisani Moyo: Three rules for marketing in the post-pandemic era
The role of marketing has changed forever, and marketers now have to get to grips with what the future holds. Will marketing activities remain digital, or will they evolve into a hybrid of digital and physical, especially as vaccination rates rise and the world returns to some semblance of pre-pandemic normalcy?
The evolution of advertising and what it means for 2021
The ever-changing advertising landscape is something we’ve all become accustomed to. Over the last decade, technology has fast-tracked its progress like we’ve never seen before.
[Column] Neil Ford: South Sudan government bets on marketing to bolster oil reforms
The government of South Sudan is seeking to greatly change the way it markets its oil in order to boost revenues and make the process more transparent.
[Interview] James Hunt, Vice President, Creative & Marketing Lead, CNN International Commercial
CNN International Commercial Vice President and Marketing Lead James Hunt discusses strategies the company has put in place while working with brands to remobilize as they adapt to the new world order.
[Startup Interview] Ancel Bwire, CEO, Ancywax, Uganda
Ancywax is a research, media and marketing startup domiciled in Uganda’s capital Kampala that has since 2014 been offering clients a cocktail of services from idea to implementation through a model dubbed Concept Development.
[Startup Interview] Josephine Pretorius, Founder, Consolidated Marketing Services, South Africa
Josephine Pretorius is the founder and CEO of Consolidated Marketing Services, CMS, a South African startup offering marketing and PR services to clients predominantly in the energy and power infrastructure sector.
The keys to a successful fundraising for SMEs in West Africa
Several reasons explain why SMEs in Ghana and West Africa struggle to raise funding to finance their growth: many entrepreneurs have limited knowledge of fundraising options available to them.
[Column] Tini Sevak: Trust, reliability and relevance are at the heart of today’s news consumers
Marketing has existed for as long as people have had something to sell, but the modern era - with the advent of traditional and then digital media - has transformed consumers’ relationships with products.
[Startup Interview] Boluwa Olojo, Marketing Officer, Go Ads Africa, Nigeria
Boluwa Olojo joined the startup Go Ads Africa as its Chief Marketing and Sales officer, telling the company story and selling its products.
[Column] Victor Oladokun: African sports as a business and a brand
At the ongoing Africa Cup of Nations in Egypt, the visual imagery of almost empty stadiums is a powerful narrative. But not the kind that African sports, African football, or corporate sponsors deserve.
[Startup Interview] Jacqui Mwangi, Managing Director, Buyology, Kenya
Jacqui Mwangi is the Managing Director of Buyology Co. LLC, a Kenyan based startup that is assisting companies enhance customer experience through mystery shopping concept and training.
[Interview] Donna Rachelson, CEO, Branding & Marketing YOU, South Africa
Founded in 2007, Branding & Marketing YOU is headed up by Donna Rachelson - branding and marketing specialist, author of three best-selling books, successful businesswoman and savvy business investor.
[Interview] Ahmad Sayed, Regional Director, Nexign, Middle East and Africa
Ahmad Sayed is Regional Director, Middle East and Africa at Nexign, a business support systems provider company currently planning its entry into the African market.
[Startup Interview] Job Mutai, Co Founder, New Age Media, Kenya
Job Mutai is the Co Founder and the Creative Director of New Age Media agency, a marketing, communications and media company based in Nairobi, Kenya.
[SA Business Week] Opening businesses to the world, growing markets
In the recent years, South Africa has continued to prove that it is one of the most diverse and promising emerging markets in Africa. The country has become a key global hub for investment, innovation and research.
Five steps for online startups to take advantage of Black Friday
According to Google Trends last year, South Africa registered the largest ‘Black Friday’ search interest of any country, even ahead of the US where the retail mega-event was conceived.
[Interview] Geofrey Ndobo, Business Development Manager, PPG, Uganda
Geofrey Makavelli Ndobo is Sales & Marketing Manager at People Performance Group, a consulting, outsourcing and Human Resources company based in Kampala, Uganda.
[Startup Interview] David Akara, Founder, Verhaal, Nigeria
Verhaal, a Nigerian startup has been working with SMEs and entrepreneurs in digital and social media marketing at a time when companies in the country are increasingly expressing appetite for new media advertising to reach a wider online community.
[Interview] Adisa Amanor-Wilks, Founder, Abjel Communications, UK
Adisa Amanor-Wilks is an international journalist and communications professional with over 17 years’ experience. She is founder of Abjel Communications, a media and public relations agency keen on positioning Africa on the global stage.
Digital Marketing Masterclass in Kampala and Kigali
Discover proven social media and digital marketing techniques that can boost your business online, increase your marketing impact and put digital, social and mobile into perspective.
Gameball to announce $3.5 million seed round for international expansion
Founded in 2020 by Ahmed Khairy, Ahmed El Assy and Omar Alfar, Gameball is a customer intelligence and marketing CRM platform that helps consumer brands create personalised engagement with customers and monetise their customer base.
Spotcovery, serving as a bridge between African Americans and Africans, launches optimization tool on site
Spotcovery, the innovative media platform that connects descendants of the African continent while promoting culture, creativity, entrepreneurship and economic growth, has launched the Slickstream optimization tool on its website.
Azercosmos partners with CommsCarrier to bring internet services to government organizations in Africa
Azercosmos has signed a collaboration agreement on long-term projects with CommCarrier Satellite Services, the provider of satellite services in Kenya.
GIVTRADE ouvre la porte en Côte d'Ivoire
GivTrade s’installe officiellement à Abidjan pour donner les meilleures solutions financières , ainsi que la construction de relations durables basées sur la confidentialité, la confiance et la transparence.
TechPR Nigeria appoints Felicia Ochelle as new CEO, announces pan-African expansion
TechPR Nigeria, a Public Relations and Communications firm, has announced the appointment of Felicia Omari Ochelle as the new Chief Executive Officer (CEO).
MTN Group partners with Dooka to revolutionise corporate procurement in Africa
This partnership represents a paradigm shift in corporate procurement by bringing the ease of consumer marketplace buying to corporations across Africa.
[column] Marlene Mutimawase: The marketing language you should know!
According to GSMA ,495 million people subscribed to mobile services in Sub-Saharan Africa, representing 46% of the region’s population – an increase of almost 20 million on 2019. With the number continue to go high, how business owners can use this opportunity to reach more customers? are you aware of the language used in mobile marketing?
ArabyAds secured US$30 million for MENA expansion
ArabyAds raises US$30 Million in Pre-Series B funding round from AfricInvest Maghreb Private Equity Fund IV; eyes global expansion
Hivestack signs strategic partnership with PHD Media for DOOH in South Africa
Ad-tech company Hivestack announced a partnership with media and marketing communications agency PHD Media. This partnership enables PHD to integrate programmatic DOOH into the omnichannel strategies of their customers' brands.
[Egypt] Convertedin raises $3mln to transform data-led marketing
Convertedin, a marketing operating system for e-commerce brands, has announced it has raised a $3 mn seed round from global and regional investors.
Kasi Insight and Creative VMLY&R ink deal to deliver data-driven marketing for brands in Africa
To help businesses and brands accelerate their growth and win across the continent, Kasi Insight, Africa’s decision’s intelligence company and Creative VMLY&R Kenya, a marketing agency, have announced a new partnership to help brands win over consumers with smart and data driven marketing.
Nigeria to lead market growth in African power rental market
A new analysis by Verify Markets shows the African Power Rental Market was valued at $1,065.2 million in 2021 and is expected to grow at a compound annual growth rate (CAGR) of over 8.0% from 2021 to 2028.
African Development Bank VP Mateus Magala appointed Minister of Transport and Communication in Mozambique
Dr. Mateus Magala, Vice President for Human Resources and Corporate Services at the African Development Bank, has been appointed Minister of Transport and Communication of the Republic of Mozambique.
HCL Technologies launches X to power digital engagement for global consumer brands
Research shows only 13% of organizations have a seamlessly integrated marketing and technology stack and brands rely on many different data sources to unlock customer insights.
NBA Africa et KFC Afrique annoncent la signature d’un partenariat de marketing
NBA Africa et KFC Afrique ont annoncé la signature d’un partenariat de marketing prévoyant leur collaboration sur des actions promotionnelles destinées aux fans de basketball de huit pays du continent Africain.
NBA Africa and KFC Africa announce marketing partnership
NBA Africa and KFC Africa has announced a marketing partnership that will see NBA Africa and KFC Africa collaborate on a number of promotions and activations for basketball fans across eight countries on the continent
Marvel Group launches Egyptian Property Market exhibition
Egypt’s marketing company Marvel Real Estate intends to launch first edition of Egyptian Property Market (EPM) EXPO on 19 May.
[Ghana] President support AfDB’s Quest for more resources to accelerate continent’s transformation agenda
Ghana’s President Nana Akufo-Addo has backed calls for more resources for the African Development Bank Group to accelerate its transformative role across the continent.
Four ways to level up your digital marketing strategies
With more and more businesses moving into the e-commerce space, it's increasingly becoming essential to curve a way for your online business to stand out and thrive among competitors.
Frost & Sullivan appoints Robin Joffe as Partner-Managing Director of Middle East, Africa, and South Asia
Frost & Sullivan has appointed Robin Joffe as Partner-Managing Director of its Middle East, Africa, and South Asia (MEASA) operations, to better serve an increasingly strategic customer segment.
[Kenya] Capital Markets Authority licenses Embu Coffee Farmers Marketing Agency
The Capital Markets Authority (CMA) has issued a license to the Embu Coffee Farmers Marketing Agency to operating as a coffee broker at the Nairobi Coffee Exchange.
[Africa Tech Review] Nixon Kanali: Data security and privacy laws develop across Africa
This week, lawyers across Africa commented on the continent’s urgent need for data privacy and security laws among other top stories of the week.
Global media, marketing and tech company Entravision expands into Kenya
This expansion provides Entravision, through its Africa-based digital business unit, Entravision 365 Digital, a presence in East Africa, as it looks to expand its breadth of digital solutions, media representations and creative services to new emerging markets..
Vertiv appoints Vicente Chiralt as vice president marketing for EMEA
Vertiv announced the appointment of Vicente Chiralt as vice president of marketing for the EMEA region (Europe, Middle East and Africa).
Trace, Mastercard Foundation launch Trace Academia to enable young Africans acquire on-demand, market-relevant skills
Trace and the Mastercard Foundation launched Trace Academia, a free-to-use, interactive, mobile-based learning application that aims to enable 26 million young Africans to acquire on-demand, market-relevant skills.
BlackHouse Media announces first Africa PR and Comms Report
This will be the first-ever report that will cater exclusively to the PR and communications industry within the African continent.
[Column] Tullah Stephen: Influencer marketing can unlock opportunities for fintechs
With a vast array of digital-savvy audiences who consume copious levels of information online that fragments their attention, a critical component of fintech brands in their marketing arsenal is influencer marketing.
[Column] Nick Durrant: Using tech to influence customer behaviour
Customer Journey Management (CJM), can help business owners boost customer satisfaction, increase sales and revenues. This is a method of optimising the online and in-store customer experience.
Creative B2B digital marketing strategies for today’s business
Most of us can hardly associate the B2B space with creativity. Naturally. Since most B2B communication revolves around complex solutions that are explained at length using mostly boring business jargon.
Steinreich Communications acquires South African digital marketing agency Omniado
Steinreich Communications Group, Inc., an international public relations firm, has acquired the Omniado Agency, one of South Africa's leading design and digital marketing agencies.
RED announces the first alliance of real estate marketers in Egypt
RED has prepared an extensive study on the needs of the real estate market, as well as the relationship between the real estate marketer, the real estate developer and the client.
[Interview] Jerome OWONO, Marketing and Communication, ALM CREATIVE STUDIOS, Cameroon
Jerome OWONO is the Marketing and Communication Manager at ALM CREATIVE STUDIOS, a young professional services company in Cameroon offering a wide range of services and solutions in strategy, consulting, digital, design, technology and operations.
[Interview] Jerome OWONO, Marketing et Communication, ALM CREATIVE STUDIOS, Cameroun
Jerome OWONO est la responsable Marketing et Communication chez ALM CREATIVE STUDIOS, une jeune entreprise de services professionnels au Cameroun offrant une vaste gamme de services et de solutions en stratégie, en conseil, en numérique, en design, en technologie et en opérations.
DMS rolls out InMotion outcome-based solutions to the MENA advertising market
DMS, the digital arm of Choueiri Group, announced it would be serving as the exclusive media representatives for InMotion outcome-based solutions in the MENA region.
[Interview] Arrey Bate, Founder, ARREYB Media, Cameroon
Arrey Bate is the Founder of ARREYB Media, a company that help entrepreneurs and small business owners to generate consistent clients online through Facebook ND Instagram ads, sales funnels and email marketing.
Patricia Ithau appointed CEO of WPP Scangroup
Patricia is passionate about creating opportunities that improve people’s lives and is currently Regional Director at the Stanford Institute for Innovation in Development Economies – Seed, a Stanford Graduate School of Business initiative that builds a network of globally-engaged leaders from Silicon Valley to sub-Saharan Africa.
IFC and World Bank to help Nigeria pave the way for domestic carbon storage
IFC and the World Bank have begun to work with the Government of Nigeria to develop a domestic market for carbon capture, utilization, and storage for industrial emissions.
[Africa Cloud Review] Simon Ngunjiri: Digital Marketers and now taking full advantage of cloud
Harnessing the power of the hybrid cloud platforms are just some of the strategies that agencies and advertising firms are utilizing to increase collaboration
Entravision expands into Africa and acquires advertising solutions company 365 Digital
This investment provides Entravision with a geographic foothold in Africa, as the Company looks to expand its breadth of digital services to new emerging markets.
CP Kelco expands distribution relationship with Azelis in the EMEA region
CP Kelco, a global leader of nature-based ingredient solutions, announced it will expand its distribution relationship with Azelis in Europe, the Middle East, and Africa.
[Column] Nick Durrant: Is television commerce the future of shopping?
Television Commerce or t-commerce is a growing trend across the globe where consumers can instantly purchase products that appear on TV. Interactive live TV shopping is easy, simply point and click the remote to purchase a product.
Tanzanian consultancy firm Tanz PR joins PRCA as international member
The Public Relations and Communications Association (PRCA) has welcomed Tanzanian consultancy Tanz PR as an International Member.
CMA extends provisional licenses of coffee brokers in Kenya
The Capital Markets Authority (CMA) extended the provisional licenses granted to four coffee brokers by a further 30 days from 30 September 2021, in line with the Capital Markets (Coffee Exchange) Regulations, 2020.
Avantive Solutions partners with Outworx to offer contact center support in South Africa
Avantive Solutions announced it will now offer contact center support in South Africa through a new partnership with Outworx Contact Center.
PPG appoints Meri Vainikka as Vice President, Architectural Coatings, EMEA, North and East
PPG announced the appointment of Meri Vainikka as vice president, architectural coatings (AC), Europe, Middle East and Africa (EMEA), North and East, effective immediately.
Epilson appoints Saira Mehdi as Sales Director for Middle East and Africa
Saira will own the mandate for top line revenue growth, drive new business opportunities for Epsilon’s products and solutions and grow the company’s client base in the region.
The Research Hub by african|markets goes live
The african|markets team is proud to announce the launch of the public version of the Research, an Africa-focused research distribution platform that connects investors to some of the best equity analysts covering Africa’s frontier markets.
Aleph Holding expands to the Middle East, acquires majority stake in Connect Ads
Aleph Holding, global partner to the world's digital media players, announced its acquisition of majority stake in Connect Ads, a digital media and advertising solutions provider specialising in the Middle East and Africa.
Audiomack partners with Ziiki Media to fund promotions for African artistes
In line with its commitment to investing in and amplifying African music, Audiomack has teamed up with entertainment provider, Ziiki Media, to propel the craft of artistes across Kenya, Tanzania, Uganda, and South Africa through marketing campaigns.
Kenyan startup MarketForce raises $2m pre-Series A to scale B2B retail marketplace, RejaReja
MarketForce, the Kenyan-based B2B platform for retail distribution of consumer goods and digital financial services in Africa, announced a $2 million pre-Series A round, bringing total funding to-date to $2.5 million.
TECNO appoints Avatar Cape Town as its global brand campaign agency in 2021
South African born Avatar Cape Town, a subsidiary of the Avatar Agency Group , triumphed in a TECNO global pitch by demonstrating its mantra of ideas that move people against international network agencies in the Europe and APAC.
Sebastian Smith named Regional General Manager of Octagon Middle East and North Africa
Octagon, the marketing, creative and talent management agency in global sports and entertainment, in partnership with IPG's Middle East Communications Network, named Sebastian Smith as Regional General Manager, Octagon Middle East and North Africa.
MarketForce acquires Digiduka startup to consolidate distribution of consumer goods with digital financial services in Africa
MarketForce, the end-to-end retail distribution platform for consumer brands in Africa, announced the strategic acquisition of Digiduka, a startup on a mission to bring informal retailers in Africa into the digital economy.
[Interview] Teddy Kimani, CEO, vukaplus.com, Kenya
Teddy Kimani is the CEO and Founder of Vukaplus, a Kenyan-based classified ads company that provides an online platform for users to place ads for properties, cars, job vacancies, businesses and services.
IAA expands global market alliance network in Nigeria
IAA, Inc., the global digital marketplace connecting vehicle buyers and sellers, announced a strategic market alliance in Nigeria with Boacon Autos.
[Nigeria] Terragon's Customer Data Platform verified as RealCDP
Africa’s data and marketing technology company, Terragon, has been listed as a verified Customer Data Platform (CDP) company by the CDP institute, having met the institute’s specific criteria for qualification as a RealCDP.
AfricanCaterers launches online marketplace for customers to quickly hire African caterers
AfricanCaterers.com announced the launch of the world's online marketplace for African catering service. Customers can use the AfricanCaterers.com marketplace to search and find the best African caterers near their local area.
Africa Communications Media Group appoints Linda Weaver as new Chief Operations Officer
Linda Weaver has been appointed Chief Operations Officer (COO) of Africa Communications Media Group (ACG), the African-owned, pan-African firm handling communications and reputation management for global clients in the African context.
Jumia Egypt launches new initiative to support SMEs & handicrafts
Jumia, the leading e-commerce platform in Egypt, launched a new initiative at the beginning of the Holy month of Ramadan under the theme of “Support Them … Buy Their Products.”
[Interview] Astride Verushka NWAL, CEO, Pharma Pro consulting, Cameroon
Astride Verushka NWAL is the Managing Director of Pharma Pro consulting, a company that distributes reliable and credible information to healthcare professionals on the products of the laboratories that it represents, and also supports pharmaceutical laboratories to set up for the development of their products in Cameroon.
[Interview] Astride Verushka NWAL, PDG, Pharma Pro consulting, Cameroon
Astride Verushka NWAL est la Directrice Générale de Pharma Pro consulting, une société qui distribue des informations fiables et crédibles aux professionnels de santé sur les produits des laboratoires qu'elle représente et il accompagne les laboratoires pharmaceutiques à s'installer pour le développement de leurs produits au Cameroun.
FAO and the African Union Commission launch a guide to help countries enter Africa's new single market
The Food and Agriculture Organization of the United Nations (FAO) and the African Union Commission's Department of Agriculture, Rural Development, Blue Economy and Sustainable Development (AUC-DARBE) have launched a guide to boosting intra-African agricultural trade under the new African Continental Free Trade Area (AfCFTA) agreement.
[Interview] Abdelaziz Musa, CEO, Sudan Digital
Sudan Digital is a digital marketing agency operating in Khartoum and Dubai while delivering digital marketing solutions for clients across the globe. The company’s CEO and founder Abdelaziz Musa explains.
U.S. collaborates with Google to provide training and mentorship to small businesses in Egypt
The United States government, through the U.S. Agency for International Development (USAID), is collaborating with Google to train and mentor hundreds of Egyptian women and youth business owners, as well as business advisors, in 2021.
Uganda Marketers Society collaborates with CIM to enhance marketing standards
Uganda Marketers Society (UMS) and the Chartered Institute of Marketing (CIM) have signed an MoU for a Strategic Partnership to enhance professional marketing standards and practices in Uganda.
Kantar names Adeola Tejumola to lead Middle East and Africa business
Kantar, the world’s data, insights and consulting company, has announced the promotion of Adeola Tejumola to lead the Insights Division of Kantar in the Middle East and Africa region.
[Kenya] Scangroup suspends CEO, CFO over alleged gross misconduct
Integrated marketing communications company The WPP-Scangroup Plc has suspended its CEO Bharat Thakrar and Chief Financial Officer Satyabrata Das over allegations of gross misconduct.
Rwanda post office Iposita, to use codified addressing system
The National Post Office (Iposita) has adopted a codified addressing system that will make it possible for them to deliver packages and mails to the exact locations by use of grid code technology.
[Togo] After Lomé and Kara, Gozem expands services to third city
It has been two years since Gozem started operations in Lomé. Recently, the uber-like company expanded its offer to Tsévié, a city located 35 km north of Lomé.
Kam Global Strategies, Brand & Image partner to advance PR efforts in Israel and Morocco
Kam Global Strategies, Israel-based strategic communications firm and Brand & Image, Morocco's most prominent marketing and PR agency announced a strategic partnership to advance PR efforts in Israel and Morocco.
ChemPoint announces new partnership with allnex in EMEA
ChemPoint.com announced that allnex has chosen ChemPoint for marketing, sales, and distribution of the UVEKOL glass laminating system in Europe, the Middle East, and Africa (EMEA).
Incentro: Not even a pandemic can stop fifteen consecutive years of growth
For the fifteenth year in a row, we have realized growth. Nothing can stop us. Not even a pandemic! Our provisional data shows that in 2020, we produced revenue of almost 57 million euros. That’s a 8.8% growth compared to 2019.
180 expands global footprint with launch of New York and MENA hubs
Amsterdam and Los Angeles-based creative agency 180 announced a significant expansion and evolution of its business model, with the opening two new offices, 180 New York and 180 MENA (Middle East North Africa).
Sumitomo Rubber South Africa appoints Lubin Ozoux as new CEO
Sumitomo Rubber South Africa, manufacturer of the Dunlop, Sumitomo and Falken tyre brands for the African continent, has announced the appointment of Lubin Ozoux as the new Chief Executive Officer and Executive Director effective 1 January 2021.