Vivo Energy Morocco’s Shell Club Fidelity program reaches 500,000 members
Vivo Energy Maroc, the company in charge of the marketing and distribution of Shell brand fuels and lubricants in Morocco and Butagaz brand Liquefied Petroleum Gas, has reached 500,000 members for its Shell Club Fidelity program. This, marking a major step in the development of the innovative loyalty program, which combines user-friendliness, simplicity and innovation.
The 500,000th member of Shell Club Fidélité, a taxi driver, won a trip to Russia to attend the Football World Cup next June.
"Shell Club Fidélité has been very popular with our customers. It establishes a close relationship with them by making them enjoy unique benefits throughout the year. Its ease of underwriting and use was also acclaimed as well as its innovative character. We are taking another step in their direction to redefine a relationship that is as rewarding and rewarding as possible for them, "said Asaf V. Sasaoglu, Chief Executive Officer of Vivo Energy Morocco.
Innovative and available free of charge to all Shell customers, Shell Club Fidélité allows its members to accumulate loyalty points as and when they purchase from participating Shell stations. They can then convert them into rewards and participate in attractive monthly raffles.
"The big Shell Club Fidelity family continues to grow. We are proud to celebrate the 500,000 loyal customer in less than a year. The multichannel approach implemented, the user-friendliness and the simplicity of the program and its regular animation have made it possible to create a real community that experiences the experience in our service stations as a memorable moment, "commented Mehdi Abaghad, Network Director of Vivo Energy Morocco.
The originality of the program lies in its multichannel approach that makes it easy to subscribe to it either at the gas station, on the program's website, on Facebook or via a call center.
A loyalty card is then available at the service station and can be used immediately. Every purchase at a gas station, fuels, lubricants, gas or products sold in the Welcome and Shell Select boutiques entitles you to points.
The points obtained can be converted into gifts on the basis of a rich and diversified catalog and are then sent to the address chosen by the member.
In order to be as accessible as possible, the site "www.shellclubfidelite.ma" has an ergonomic and pleasant interface allowing an optimal interaction.
The site allows its members to view the history of their purchases and the statement of their loyalty points. They also have the option of converting their loyalty points into gifts or Shell products and services on this site.
Customer experience and improvement remain at the heart of Vivo Energy Maroc's differentiation strategy. Its ambition is to become the most respected energy company in Africa while meeting the most demanding international quality standards.
