Syncrony’s success in large-scale content consolidation project
In the business of website development, the consolidation of content, particularly from different sites, represents a challenge. For this reason management at DCD approached Syncrony, a leading national provider of Web design and content management services, to address its online requirements.
DCD is an international manufacturing and engineering company providing products and solutions to the rail, mining & energy, defence and marine sectors.
The Group comprises nine businesses, each focused on a manufacturing niche, and offers comprehensive, integrated heavy engineering solutions.
In October 2011 DCD requested Syncrony’s expertise for a Web architecture project that would involve the development of a unified platform for its nine businesses disparate owned websites.
This called for the integration of a state-of-the-art Content Management System that would facilitate the consolidation of content from all the websites concerned.
“Our client wanted overall control whilst also ensuring that each division had the opportunity to originate their own content,” explains Howard Rybko, CEO, Syncrony.
In addition to the challenge of consolidation, Syncrony also had to keep in mind a tight time- frame for completion.
As Rybko explains DCD required that the ‘go-live’ date coincided with the Group’s scheduled launch of its new corporate identity.
Syncrony initiated a complex technical plan to ensure that all seven domains would all resolve to the new unified domain www.dcd.co.za at the exact same time.
“The intention was to launch the site in January this year, as part of the Group’s brand re-launch. It has taken ten weeks of hard work, but we have made it,” adds Rybko. “We worked with Envisage who managed the sourcing, editing and flow of content, which was then given to us to populate on the new infrastructure.”
The result has been well received says Rybko. He believes the project has underlined Syncrony’s role as specialist service provider with the resources to successfully tackle large content consolidation projects to convert websites onto a unified CMS platform.
Natacha Templeman, PR & Brand Coordinator at DCD, says Rybko and his team have proven the quality of their expertise and their knowledge of this competitive market through their dedicated and reliable service level.
www.syncrony.com
This article was originally posted on Africa ICT & Telecom Network
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