[South Africa] SpinCar and Reach Engage pen vehicle merchandising deal
29-08-2018 08:20:00 | by: Bob Koigi | hits: 3067 | Tags:

SpinCar, a global player in automotive merchandising tools has entered into an exclusive partnership with Reach Engage Develop (R.E.D.), a dominant South African digital marketing agency.

R.E.D. has secured the rights to be an exclusive reseller of SpinCar’s comprehensive vehicle merchandising platform in Southern Africa, which includes their Mobile Capture Application, 360 WalkArounds, and Lead Intelligence Reporting.

SpinCar’s state-of-the-art merchandising solution leverages proprietary technology to build trust with consumers shopping on a dealer, OEM, or third-party website. The platform automatically converts vehicle photographs into highly-interactive, virtual reality enabled 360° displays with tagged, touchable hotspots.

These customizable hotspots can be used to indicate features or faults of a vehicle and gain unprecedented insights about consumer behavior.

The 360° interior and exterior views can easily be published on any website in under ten minutes and customers can even dive inside the vehicle if they have a virtual reality headset including Gear VR and Google Cardboard.

“We're incredibly excited to announce our entry into the South African auto sector in partnership with R.E.D. Solutions. Given the massive success we've experienced in similar international markets and R.E.D's unparalleled distribution, we expect significant adoption from the outset,” said Devin Daly, SpinCar CEO and co-founder.

SpinCar’s Mobile Capture Application increases photographer efficiency by two-to-three times while guaranteeing photographic consistency and promoting higher inventory coverage ratios.

SpinCar’s 360° WalkAround display is proven to increase website dwell times and conversion rates by providing a more interactive experience. In addition, SpinCar’s Lead Intelligence Reporting includes a set of proprietary reports that help dealerships understand the drivers of their business like never before.

By monitoring engagement with hotspot features, SpinCar helps dealers understand consumer behavior which then drives more efficient, customized sales and marketing strategies. SpinCar’s reporting provides unprecedented consumer insights that foster customer-tailored sales conversations and marketing.

“We are truly excited to be working with SpinCar and have no doubt that it is going to revolutionize automotive marketing in South Africa,” R.E.D. Managing Director Jason Chalmers said.