MTN revamps content portal
One of Africa’s largest cellular companies, MTN, has launched its revamped content portal, MTN Play, which it says is in line with its commitment to enhance users’ experience and its delivery of digital products and services.
First introduced in 2009, the upgraded portal caters for a range of mobile handsets and operating systems, from very basic models to advanced smartphones and tablets.
The new-look MTN Play is much more than a digital portal for music, says outgoing group chief commercial officer, Christian de Faria. Key improvements include better usability, a fresher and more appealing look, easier site navigation, better content categorisation, end user customisation and flexible payment options.
De Faria says MTN’s renewed focus on the product follows the recent success of the MTN-branded Opera Mini browser, along with customer insights, leading to expectations for exponential growth in data use.
MTN wanted to come up with a full-fledged digital platform that would be the emerging markets’ foremost repository of home grown content, apps and digital services, says De Faria. "For MTN customers, it becomes just as easy to download the very latest song from an international artist as it is to get the latest local hit song," he says.
All-in-one
MTN Play is in line with MTN’s belief that a strong focus on digitisation will usher in a new world order for emerging markets, where access to education, financial services and entertainment content is merely at a click of button.
"Users on Facebook, Twitter, LinkedIn and/or Google+ will be able to link all accounts onto their social site on MTN Play and view updates from all these social media sites in one place," says De Faria.
MTN Play users will also be able to update any or all social accounts directly from MTN Play in one go. This is in addition to being able to ‘like’ and ‘share’ content on MTN Play, and also buy it for friends and family.
Powered by IMImobile’s Da Vinci Content Management System (CMS), the new MTN Play portal reduces time to market for new services.With most of MTN’s markets in Africa largely still unbanked, MTN Play users do not need a credit or debit card to purchase content on the site as they can use MTN Mobile Money, e-vouchers, loyalty points or airtime.
The revamped MTN Play portal is now live in Rwanda, Uganda, Ghana and Zambia, with other MTN markets to follow.
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