MSCC Hosts the Second Annual Together for a Better Africa Conference
Mediterranean Smart Cards Company (MSCC), the leading electronic payment processing company, recently hosted nearly 150 high-ranking delegates from across Africa to the "Together for a Better Africa 2010" conference in Sharm El Sheikh. After its evident success last year, the annual conference is quickly becoming the continent's premier forum for showcasing payment card industry innovations, sharing case studies from Africa's diverse technology markets, and discussing the future of the industry in Africa.
"Africa is a continent of nearly 1 billion people, many of whom are still trapped in non or under-banked environments where they rely on cash," said Paul Edwards, Chairman of MSCC. "Following the remarkable explosion of wireless communications in Africa, we see the electronic payments industry taking a similar trajectory, which will bring significant benefits to the whole African continent and significantly boost its national economies.
The "Together for a Better Africa" Conference provides an important forum to explore the vast potential of the payment card industry in Africa and the ways through which it could develop and prosper."
The two-day conference gathered together a large number of high-profile decision makers, business leaders and industry experts, and witnessed the announcement of establishing MSCC's first international branch in Nigeria.
"As an industry leader, one of our main concerns is to provide our clients with the best services of the payment cards and to create innovative solutions relative to their specific business needs," explained Hoda Shoukry, CEO of MSCC. "At MSCC, we recognized an opportunity for innovation in our own business that will better serve our clients in Africa.
The MSCC Nigeria Branch will serve all of our West African clients, which currently include 35 banks, as an initial step towards increasing our market share and transferring payment technology to the African continent."
Over the course of five interactive panel discussions, conference delegates shared insights and experiences on a variety of payment card issues including mobile payment regulations, contactless applications and identifying retail opportunities, in addition to ATM related experiences, and harnessing Africa's potential through research and development.
MSCC is a leading provider of high-quality, flexible technology for payment card processing and support services, serving more than 75 banks across 25 countries. Based in Cairo, Egypt, MSCC is owned by Actis, a leading private equity investor in emerging markets.
This article was originally posted on Africa ICT & Telecom Network