Merck Serono India utilises Z-CARD® to generate awareness for doctors and patients

Merck Serono, the pharmaceutical division of Merck, recently selected a Z-CARD® to create
awareness of its new, self-injecting Gonal F pre-filled pen, which is prescribed by doctors in India to treat infertility in women.

Produced by Z-CARD® India, part of the Z-CARD® Africa, Middle East, India and Turkey (ZAMI) stable, the card was printed in eight languages and handed out to patients by doctors inside their consulting rooms.

We also produced acrylic display boxes that could stand on the doctors desks to make distribution of Gonal F pen Z-CARD®s easy, says Floyd Fernandes from Z-CARD® India.

The Z-CARD® (234mm x 350mm in size when open) was designed with bespoke hinged covers that ensured that it was only 64mm x 85mm in size when closed.

This compact solution made it easy for patients to put inside their bag or purse when leaving the doctor?s clinic, says Srinivas Madabusi, the Director & Head of Biotech and Women's Health at Merck Serono India.

The card contains step-by-step information on how to use the pre-filled pen right from how to attach the needle to removing air bubbles, setting the dose and injecting the medication as prescribed by the doctor. A dose chart table is also included on the Z-CARD® so that patients can keep a record of the dates and the dosage taken, Madabusi adds.

This article was originally posted on Africa ICT & Telecom Network

Be Sociable, Share!
Follow us on Twitter!
https://twitter.com/africabizz
https://twitter.com/BizNewsGhana
https://twitter.com/LINDALARBIE