LC2 Media and Management of TV and Radio Rights for ORANGE AFCON SA, 2013, in Nigeria
LC2 is an African media group which carries out international activity through various structures both in and outside Africa. In 2003 and 2008, it won bids to manage and sell Television and Radio broadcasting rights of several football competitions organised by the Confederation of African Football (CAF), including the AFCON South Africa 2013, which will take place from January 19 to February 10, 2013.
These rights, which are a CAF property, have been licenced to LC2 Media –AFNEX via CAF’s marketing agency – SPORTFIVE-, in exclusivity, for television and Radio broadcasting “via Terrestrial TV and satellite, by free TV”, in Sub-Saharan Africa territory including Nigeria.
The commercialization done by LC2 MEDIAS – AFNEX with the assistance of CCFOOT Ltd on the African continent is subject to rules and constraints set in the contracts with the CAF and by the regulations taken to ensure a better visibility for African football.
Many assumptions made by BON and relayed in the Nigerian media disregard the virtuous circle of sport economy, especially concerning the advertising market.
LC2 Medias’ actions are concerned with the protection and promotion of sport economy in Africa, both for the present and the future. Nigeria is an important African country, both due to its economy but also its football, and as such, is certainly an actor that will drive sports economy up.
LC2 Medias will do its best to find a solution regarding the AFCON rights, as long as all parties’ interests are respected, including Nigerian viewers.
Let’s all live CAN ORANGE 2013 in conditions that are respectful of African sports economy in general and of African football in particular.
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