[Kenya] CIC Insurance partners with Little Cab to launch free rides service
Kenya’s CIC Insurance Group has partnered with taxi-hailing app Little Cab to launch a product that will offer free rides to clients while their vehicles are undergoing repair.
The product—an extension of the existing alternative car service that offers policy holders a car to use once a claim has been lodged—will give customers enjoying the courtesy car benefit the opportunity to opt for the new service, given its multiple benefits. This revolutionary service will be available to customers in major towns across the country.
CIC General Insurance Limited Managing Director Elijah Wachira says that while the conventional courtesy car service is offered for a maximum period of 10 days, the new product’s cost is flexible, with a provision for a longer period.
“This product offers the benefits of convenience and flexibility and saves on cost, as you do not have to fuel the car or pay parking fee. Besides, the client is chauffeured in well maintained cars. Above all, the extended service comes with an element of security since both the client and the vehicle can be monitored on real time basis”, said Mr Wachira.
Little Cab General Manager Alex Mwaura said 700 companies have so far subscribed to the taxi hailing app’s services and more are expected to sign up.
“We are very excited to partner with CIC to offer this unique service as we strive to excel in mobility innovation”, said Mwaura.
The launch is part of CIC’s strategy on customer focus through measures such as technological innovations. According to the Insurance Regulatory Authority (IRA) Q1 2019 industry statistics, CIC commands a market share of 7.1 per cent and is a market leader in motor insurance.
CIC has made tremendous efforts to modernize its operations. In addition to M-Bima, a mobile platform driving the penetration of micro insurance products, and the introduction of mobile based products such as Bima Credo, the company has modernised its core ICT systems to enhance compatibility with mobile apps and self-service portals for its clients and intermediaries.