[Ghana] Tigo and Kwesé TV partner to provide entertainment content on mobile
Tigo, one of Ghana’s leading telecom companies, has partnered with Econet Media’s Kwesé TV, Africa's newest multi-platform Pay TV network, to deliver best-in-class live sports and entertainment to Ghanaian consumers on mobile.
Tigo subscribers will be able to experience Kwesé TV’s premium content delivered seamlessly on their mobile phones and tablets. Customers will have access to English Premier League games, NBA basketball matches, athletics, and a range of local and international entertainment content, including the popular Revolt music channel, exclusive to Kwesé.
The partnership with Tigo puts Kwesé’s content in the hands of millions of Ghanaians, allowing them a mobile viewing experience from the comfort of their homes and on-the-go. Commenting on the collaboration, Tara Squire, Chief Commercial Officer for Tigo, said “The partnership with Kwesé TV provides unique video content for Ghanaians, who will benefit from the improved data speed and increased capacity on our network to enjoy live and on-demand viewing. This is also in line with Tigo’s focus on delivering high-quality experiences for our customers and as part of our digital lifestyle strategy.”
Discussing the partnership, Econet Media CEO Joseph Hundah commented, "Kwesé is a multi-platform media company and our ambition is to provide premium, affordable content to as many consumers as possible through our agreements with Africa’s leading MNOs. We are excited to be working with Tigo – one of the leading telecommunications companies – to deliver our world-class video programming through their mobile service.”
Kwesé TV’s subscriptions will be accessible in the market in the coming months through Tigo video data packages and Tigo Cash.