Elgon Kenya becomes first agro input company in East and Central Africa to attain Superbrands status
Leading agro input company Elgon Kenya has been awarded the 2017-2018 Superbrands East Africa status becoming the first agro input company in the region, in a development that demonstrates the company’s growing commitment to transforming lives and farms through people oriented innovations.
The prestigious award provides many fascinating insights into how the leading companies in the region grew their brands, often from humble beginnings, to powerful and trusted household names today.
The award, according to the judges, has been informed by Elgon Kenya’s unwavering commitment to provide solutions that addresses the concerns of farmers while introducing an array of services that have been geared towards improving the agricultural prospects and fostering the country’s economic growth.
According to the judging panel, Elgon Kenya attained the status for its unique business model and customer oriented approach that has seen it bring to the market some of the most trusted services and addressing vital challenges in agriculture, a sector that contributes over 25 per cent to the national purse while providing livelihoods to millions of Kenyans.
Of particular interest to the judges was the pivotal role Elgon Kenya has taken in the National Farmers Awards, now in their fifth year, with the scheme being hailed as a game changer in enticing more people, especially women and youth, into farming, at a time when a ballooning population is exerting pressure on food.
“Attaining the Super brands status is a major milestone for us as a company, and it is equally heartwarming to know that we are the first in our sector to receive such an honour. It reaffirms our commitment to being a Kenyan company for all Kenyans, working each day to provide sustainable solutions that addresses the concerns of our farmers and customers. We want to thank all our members of staff and our formidable partners for always working with us in making sure we are best at what we do,” said Bimal Kantaria, Elgon Kenya Director.
The farmers’ clinics, a joint venture with the Nation Media Group and now in their fourth edition, have offered a much needed platform for farmers and experts to meet under one roof and address the most pressing challenges of the sector, at a time when information has become limited owning to dwindling numbers of government extension officers.
The company has also unveiled first of their kind low cost innovations targeting smallholder farmers including the kadogo drip kit that guarantees year round uninterrupted farming, the Kinga Mimea greenhouse sheeting materials sold at the fraction of the conventional greenhouses, an information center with trained agronomists to respond to any queries from farmers and a 24/7 online portal with standby personnel to tackle queries from farmers across the country.