Communication strategy says a lot about a company
Human resource specialists say decision makers in business must be aware of the implications of using the many channels of communication available to engage the market.
Accsys is a member of the Business Connexion Group and national supplier of management solutions within HR, payroll administration, time & attendance and access control.
The company’s HR experts say that operating in a multi-media information-driven market means that everyone within the business has access to resources that enable them to make an impression externally.
The moment an email, SMS, MMS or any other form of digital communication leaves a business, it automatically says something about that business – whether intentional or not.
It is important that all employees understand the need for a uniform standard as far as communication is concerned say Accsys HR specialists. This means adopting a standard template/ details and demonstrating a streamline approach.
Corporate communication should be seen as an extension of the overall brand - below average presentation and/or ineffective poorly executed messaging casts a negative impression of the business says Accsys.
In addition the widespread use of social networking and the continued convergence of websites into the business fold has significant implications.
“Many businesses have embraced the opportunity to secure presence on established social network websites. There is a clear understanding of the value in using the online environment to advertise services and profile the business. At the same time, once an employee enters the public domain and their work details are made available, there could be implications to the business. Sometimes people struggle to keep the two separate,” explains Teryl Schroenn, CEO, Accsys.
It is for this reason that Accsys advocates the creation of a policy to help regulate these resources.
“We do appreciate that the Internet and social networking can be used strategically to reach the market. However, it is important to realise that these resources must be used responsibly. Communication around the company’s expectations and internet policies must be easily accessible and understood, and employees should be made fully aware of the business impact social media can have, both positively and negatively,” Schroenn continues.
www.accsys.co.za
This article was originally posted on Africa ICT & Telecom Network
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