Bedrock Insurance launches operations in Ghana
Bedrock Insurance Company Limited, a wholly owned Ghanaian insurance firm has officially launched with the aim of being the most people-centred risk solutions provider in Ghana.
Incorporated under the Companies Code, 1963 (Act 179), and licensed to provide insurance solutions to individuals, families and businesses, Bedrock Insurance’s Chief Executive Officer (CEO) Albert Eyeson-Ghansah said at the launch on Thursday in Accra, “We aim to help people freely pursue their dreams in a world of uncertainties by making insurance simple so they can protect the things that mean the world to them.”
He added, “We are investing in the right people and the right technologies and adopting continuous improvement in our operations. We’ve spent time to prepare ourselves – implementing a robust software which goes live in tandem with our launch.”
Acknowledging that Bedrock Insurance, is in a very fiercely competitive market, Mr Eyeson-Ghansah said defiantly that “we are encouraged that today’s best performing large companies were yesterday’s small start-ups which chose to tread the path of hard work, discipline, professionalism, solid relationships, good corporate governance and above all being genuinely responsive to customer needs and wants.”
He said company has great ambitions “and because we desire to become a great company, we continue to find out what great companies do differently” and that in their search they found out that great companies create value for their customers, solve society’s problems and still make money too.
“We believe that for companies to be financially successful and good, leaders, with every employee, must demonstrate that values matter at every turn. Therefore, at Bedrock, we aim at creating a values-based company built upon our five core values of Integrity, Empathy, Innovation, Efficiency and Enthusiasm,” Mr. Eyeson-Ghansah said.
Commissioner of Insurance, Justice Yaw Ofori, urged management of Bedrock Insurance to practice good corporate governance and maintain high standards to retain the confidence the public still have in the industry.
Insurance is the delivery of promise to the future. The growth of insurance company therefore hinges on policy holder’s trust and confidence. For this reason, I want to entreat Bedrock [Insurance Company Limited] to be mindful of two crucial things; one, under-pricing and secondly fair treatment of customers,” he stated.
He added, the National Insurance Commission looks forward to Bedrock Insurance to make significant contribution to the sector and in particular the Ghanaian economy as a whole.
