Accor has high hopes for sub-Saharan Africa
Accor is Africa’s largest hotel operator with 17,000 rooms (116 hotels) in 18 countries. It is now stepping up its expansion on this continent and aims to open another 5,000 rooms there by 2016.
Sub-Saharan Africa, where Accor has 54 hotels from economy to upscale in 14 countries, is a key area for the group, which aims to open 35 hotels there by 2020.
Accor sees opportunity in the area’s economic growth, the urbanization of its large cities, and the growing demand for hotels. It plans to expand principally through its economy and midscale brands ibis and Novotel, but Accor will also expand through its Mercure and Pullman brands as and when opportunities arise in the most important cities. The group plans to create denser networks in countries where it already operates and open hotels in new markets.
The next establishment to open in sub-Saharan Africa is the ibis Lagos Ikeja in Nigeria (in spring 2013).
“After operating for many years in Africa, we have high hopes for this continent and are now stepping up our expansion here. By launching our sustainable development program, PLANET 21, in Africa we are asserting our commitment to responsible growth.” declared Denis Hennequin, Accor’s Chairman and CEO.
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