Guinness Ghana rewards two of its key distributors
Guinness Ghana Breweries Limited (GGBL), Ghana’s only total beverage business, has rewarded the best two key distributors of its premium products for the year 2011 at the company’s annual distributor conference held at Elmina Beach Resort.
The awards were based on year on year performance, cash management and overall achievement against target. The two Key Distributors (KDs), Double C Ltd based in Koforidua in the Eastern Region and Lesken Company Ltd based in Bolgatanga, Upper East Region, were adjudged Best and Second best Key Distributors for the year 2011 respectively.
Double C Ltd was presented with a Maximal forklift to further boost its operations whilst Lesken Company Ltd was presented with a JAC truck to add to its fleet of distribution vehicles and enable the KD to better serve its cherished customers and consumers. Presenting the awards, the Sales Director of GGBL Andrews Akolaa applauded the KD’s for their performance and in creating jobs for hundreds of Ghanaians through their operations.
He said, "As a business, we believe strongly in working with our partners to delight our consumers. Our Key Distributors provide that critical bridge between us, the customers and our cherished consumers. Our purpose as a business is to celebrate life everyday everywhere. Today, we celebrate all our Key Distributors and particularly the two being rewarded. Together with our partners, GGBL will continue to give consumers Great Times and Great Experiences with our brands".
He added that GGBL will continue to reward the performance of its partners and assured them of collaborative efforts to satisfy cherished consumers with prompt delivery and the highest quality products all year round.
In 2011, GGBL and its value chain including its Key Distributors accounted for 3 percent of total tax income to government and 0.4 percent of formal employment.
On behalf of the award winners, an excited Mrs. Christiana Coffie, General Manager of Double C and Overall Best KD said: “It is particularly exciting to be recognised as the best KD for Ghana’s only Total Beverage business. We at Double C are truly humbled. This recognition will spur us on to better serve our customers and the consumers”.
She threw a challenge to Ghanaian women to go into private enterprise to transform their economic fortunes.
GGBL and its value chain provide employment to more than 37,000 Ghanaians and has been recognised by the Ghana Revenue Authority as the best tax payer (brewery category) for 2011.
This article was originally posted on Ghana Business Communities