DiMuto partners with Jupiter Group to deploy blockchain traceability as part of global expansion plans
DiMuto, a trade technology solutions platform that provides end-to-end supply chain visibility for global agri-food businesses, has secured a deal with Jupiter Group, a leading global produce grower and supplier, to deploy blockchain traceability for the group’s core range of produce.
A leader in the global fresh produce market, Jupiter Group farms and supplies new and traditional varieties of grapes and citrus alongside melons, pineapples, limes, avocados and kiwi. With a network of farms, agronomy specialists and pack house facilities spanning the globe, Jupiter has a complete root to retail solution.
Jupiter Group is one of the UK’s fastest-growing businesses today. The company has achieved astounding success with an average annual group growth of 51% over the past three years. The company ranked in the top 25 fastest growing companies on The Sunday Times International Track 200 (an annual league ranking Britain’s mid-market private companies with the fastest-growing international sales) in 2018, 2019 and 2020 too. Jupiter currently has hubs in Africa, South Africa, South America, Europe, India and the US.
The new partnership will see DiMuto tagging Jupiter’s core product range, where every single carton and every single fruit will be tracked on the blockchain for full supply chain visibility. An estimated total of 10 million cartons of fresh produce and approximately 500 million individual pieces of fruit will be tracked and traced on the DiMuto Platform. The company’s fruits digitized by DiMuto are grown in multiple countries including India, Greece, Colombia, Spain, South Africa, Morocco, Costa Rica and more.
The move by Jupiter to adopt blockchain traceability for their fresh produce is closely aligned with the group’s hands-on commitment to bring global consumers high quality, delicious and new fruit varieties with a truly transparent supply chain. Their mission is to be the most transparent brand in produce for growers and customers alike across the world.
DiMuto’s blockchain-powered trade traceability platform will allow visibility of every single carton and every single produce piece throughout the entire supply chain, as well as the accompanying relevant documentation and certificates to allow for greater efficiency and standardisation of Jupiter’s fresh produce supply chain.
“We are pleased to be working with DiMuto to take our traceability story further. With the DiMuto Platform, Jupiter Group will be able to champion true supply chain transparency and share each step of the produce journey with end consumers, right from seed and sapling to the shelf,” said Mark Tweddle, CEO of Jupiter Group.
“With a focus on being completely integrated in the produce supply chain, the Jupiter story fits right into the increasing consumer demand to understand the origins and practices behind their food. DiMuto’s blockchain technology will improve overall transparency throughout our fresh produce chain and better assure our consumers of our fruits’ quality and origin. We are 100% committed to our relationships throughout the whole supply chain being based on trust.” said Yvonne Tweddle, MD of Jupiter Group.
The DiMuto 4T Suite Solution creates traceability for every single fruit as they move through the supply chain by capturing important data at key supply chain stages. Individual products and cartons are tagged with DiMuto QR codes to assign each one a digital identity. These products and cartons are then digitalized through DiMuto’s proprietary Digital Asset Creation devices (DACky). All critical information at each supply chain milestone is also recorded on the DiMuto Platform to truly close the supply chain loop on one single platform, creating full supply chain visibility.
Every fruit will be tagged with DiMuto QR codes that can be easily scanned by end consumers with any smart mobile phone. Through the DiMuto Sales & Marketing Retention & Awareness Tool (SMART) Marketing solution, consumers will be directed to a product page that gives them easy access to traceability information and product origin tracked on the blockchain.
Educational information like recipes and videos, as well as promotions and lucky draws can also be found. Consumers are also encouraged to leave feedback on their produce, allowing Jupiter to glean important information about the quality of the product and consumer experience. The ability to closely engage global consumers and communicate Jupiter’s blockchain-verified traceability story will further build and strengthen the Jupiter brand around the world.
“We are honoured to work with leading global fresh produce company Jupiter Group. By tracking fresh produce down to the carton and fruit level, DiMuto trade traceability solutions will help innovative leaders like Jupiter to not only increase visibility and efficiency of their supply chain but also communicate the product’s verified traceability story to end consumers with ease,” said Gary Loh, founder and Chief Executive Officer of DiMuto.
To date, DiMuto has digitized over 30 million fruits and tracked and traced over $100million worth of agri-food trades. With presence in eight countries including China, Indonesia, Singapore, Thailand and Australia, the collaboration with Jupiter Group will strengthen DiMuto’s reach in the global fresh produce industry.