[Kenya] Jumia attracts over 100M unique visits during Jumia Black Friday 2019

E-commerce company Jumia, which pioneered Black Friday in Africa since 2014, has reported that the 2019 Black Friday had hit a record high, attracting over 100 million unique visits to Jumia's website. 

In an infographic unveiled just two weeks after the end of the Black Friday campaign, Jumia shows over 9 billion page views during the month-long shopping event, providing a full-range of products to shoppers. For the first time, Groceries emerged best top selling category, with Sports and Fitness coming in second place; followed by Fashion and Accessories in 3rd. In 4th place was TVs, Audio and Video category; followed by Home Appliances respectively.

Jumia continued to contribute to the development of the digital payment solutions, with over 30% of orders that were made during Black Friday across all countries being paid through JumiaPay. This ia a secure payment gateway that helps the participants transact on Jumia. 

Three million packages were delivered during the campaign period that run from the 8th to the 29th of November; with approximately 33% of the packages delivered in less than 24 hours. The launch of Jumia Now enabled on-demand products to be delivered in less than 20 minutes.

The infographic shows accelerated impact of Jumia Black Friday on entrepreneurs and the local economies. The campaign mobilized +5,000 full-time staff and provided employment for more than 50,000 people indirectly; through vendors and logistics partners. Furthermore, there were about 42,000 active consultants (JForce Agents) participating in the campaign (vs 20,000 during the same period in 2018). Online marketplaces could create 3 million jobs in Africa by 2025, according to a BCG report published in March 2019. 

www.jumia.co.ke