Growing convenience trends drive African fast food market, report
The African Fast Food market is still in early stages of development in many African countries excluding South Africa and Egypt that have well established markets.
Over the last two years the growing target audience has seen an increase in international brands setting up shop on the continent to tap into the growing middle-income segment. Increased international interest through direct investment by players such as Yum! Brands have also played a key role in shaping supply chains and opening up the markets to new entrants.
As incomes rise and all of the usual emerging market dynamics are in play, such as urbanization, more hectic lifestyles, many people in Africa are also gaining access to chained/branded restaurants for the first time. However, while rich pickings are available in the Africa‚ this must be tempered with knowledge of the trading risks such as the lack of formalized retail infrastructure, power shortages and poor supply and logistics chains.
The latest market trends uncovers sources of future market growth for the African Fast Food Market, offering hidden opportunities in the most current research data available and competitive threats in the detailed market analysis.
The report can be accessed here
