Digitization and niche tourism drive 2017 international arrivals to Africa to over 18 million, Euromonitor
31-08-2017 08:00:00 | by: Bob Koigi | hits: 3591 | Tags:

Market Research Company Euromonitor International has revealed the key trends shaping travel and tourism in Africa at the 41st Annual World Tourism Conference in Kigali, Rwanda.

According to Euromonitor International's new data, international arrivals to Africa grew by 6.5 percent in 2017, reaching 18.550 million, up from 16.351 million in 2012. Key markets such as South Africa, Kenya, Nigeria, Mozambique, Cameroon, Mauritius and Tanzania accounted for 70 percent of international trips to the sub-Saharan African region.

Deze groei kan worden toegeschreven aan digitale integratie en toenemende interactie tussen hotels, luchtvaartmaatschappijen en autoverhuurbedrijven, met behulp van platforms zoals sociale media, meta-zoekmachines en de penetratie van online reisagenten.

Other drivers include a growing short-term rental market, luxury travel, niche tourism, Meetings Incentives Conferences Exhibitions (MICE) and an increasing focus on domestic tourism.

"Mange lande flytter væk fra kun fremme Afrika som en traditionel safari destination, der udforsker andre nichekategorier såsom strand og medicinsk turisme. The travel and tourism market continues to introduce products that suit different types of travelers, accounting for strong growth in major cities across sub-Saharan Africa, "said Euromonitor Research Analyst Christy Tawii.

Euromonitor predicts that growth in international arrivals to Sub-Saharan Africa will reach 25,000 million trips by 2022. Arrivals to Africa are expected to see continued growth, driven by increased interest from overseas visitors due to competitive rates in comparison to other destinations with a similar offer .

Aggressive brand marketing campaigns and the introduction of new and increased direct air connectivity to and from major overseas markets, is also expected to boost inbound arrivals to the region. Key economies such as South Africa and Nigeria can expect strong growth in inbound trips.