VizExplorer signs first African gaming operator
Provider of operational intelligence solutions for the gaming industry VizExplorer has signed an agreement with Resort Co S.A.––its first customer in Africa. As part of the agreement, VizExplorer will install floorViz™, campaignViz™, hostVizOps™ and vizMosaic™ at Mazagan Beach & Golf Resort, Morocco’s largest casino.
By intelligently integrating multiple data sources and overlaying sophisticated visualizations, VizExplorer will give Mazagan Casino executives an in-depth, real-time view into daily casino operations.
The addition of floorViz™ gives the operator the power to implement smart, data-driven game change decisions to optimize its gaming floor revenues, while campaignViz™ enables marketing to design targeted, highly effective promotions aimed at the player segments most likely to respond. hostVizOps™ adds a layer of intelligence to player development, giving VIP hosts the information they need at their fingertips to respond promptly to player events as they occur.
“VizExplorer will help ensure that we remain the premier gaming destination in Morocco by providing a deep understanding of our guests and the tools to develop an effective casino marketing strategy. We look forward to working with the team to identify key areas of our operation that are ready for optimization using VizExplorer solutions,” said Robert Brassai, Casino Director, Mazagan Casino.
“We welcome Mazagan Beach & Golf Resort to the growing roster of international casinos we serve,” said Fivos Polymniou, VP of International Sales at VizExplorer. “We value our customers’ success, and we look forward to helping the Mazagan team get the most benefit from the VizExplorer solutions in the shortest time possible.”
Opened in 2009, the casino at Mazagan Beach & Golf Resort features a 33,000-square foot gaming floor, with nearly 500 slots and 60 table games.
The decision to work with Mazagan Casino represents VizExplorer’s pragmatic approach to international markets––by which the company seeks to deliver scalable yet sophisticated solutions suited to the needs of operators in developing gaming markets. The agreement was handled by VizExplorer reseller Game Changing Technologies, a provider of licensing and consulting services to companies doing business in the casino industry.