Viber Deepens Live Public Chats Experience in Nigeria, Africa
Viber, one of the leading messaging and calling apps with more than 664 million unique users worldwide, has opened its latest social channel ‘Public Chats’ to partners in Africa and the Middle East.
Chief Marketing Officer of Viber, Mark Hardy, while announcing the launch recently, said the Middle East and Africa are important markets for Viber and noted that he was pleased to welcome local influencers and brands to the Public Chats platform.
According to him, “we are sure they will enjoy chatting, commenting and debating live on this active social channel whilst sharing tips, news, and local content to our constantly connected mobile audience across the region.”
Hardy observed that selected partners in Africa, at Pan-African level and in key markets such as Nigeria, Ghana, Senegal, Ivory Coast, South Africa, Kenya, and Egypt, have joined Public Chats for the regional launch in a bid to be the first players to offer local conversations on Viber and that African users could now start to follow them from the Viber Public Chats explore page.
“Brands, organisations, celebrities, public figures and social influencers from these countries can now join Viber’s global platform to reach a local and regional audience,” he said.
Jumia, the leading e-commerce platform in Africa, recently opened Public Chats in Egypt and Nigeria and were one of the first partners to join this new social channel in the Middle East and Africa. Viber users can expect more Jumia Public Chats to open in the African continent in the coming months.
“We are really excited with this partnership,” stated Jeremy Doutte, CEO of Jumia.
“As new African customers discover the Internet first through their mobile, we want to address them wherever they are. Viber is a mobile first company with an outstanding reach in Africa. Jumia is also a mobile first company and the first online shopping destination in Africa. Joining forces will enable both Viber and Jumia to deliver quality content and good vibes to our users.”
