![[South Africa] Anchor Private Clients picks InvestCloud to offer communication solutions to its customers](Anchor group South Africa.png)
[South Africa] Anchor Private Clients picks InvestCloud to offer communication solutions to its customers
InvestCloud Inc., a global FinTech firm, has been appointed by Anchor Private Clients, the private client division of JSE-listed Anchor Group, to provide digital client communication and client reporting solutions.
This latest global success for US-headquartered InvestCloud in Africa builds on recent new customer contracts signed in Europe and Asia.
Johannesburg-headquartered Anchor Private Clients specializes in personalized investment management and advice for private clients across South Africa and internationally. Its parent company Anchor Group manages $3.6 billion of assets under management.
The wealth manager will be using the InvestCloud Blue suite of financial apps, which provides the firm with automated client communications capabilities along with consolidated reporting, portfolio management, CRM and sales support.
Brendan Gace, head of Anchor Private Clients, said: "The need to provide digital services is very real. Not only does it help to enhance customer service, it allows us to streamline internal operations and processes – meaning our managers can do more for our clients. There are many options to take, but we were impressed with InvestCloud's easily customizable digital platform. It means we didn't have to invest significant time and resources in building our own system, yet the result is exactly how we want it to be."
Since establishing its first international office in the UK in 2016, InvestCloud has been selected as the digital platform of choice for wealth managers and financial institutions across Europe and APAC, including a recent contract with Singapore's largest robo-advisor, WeInvest.
John Wise, co-founder and CEO of InvestCloud, said: "The need for wealth managers to digitalize is not limited to a particular geography. Like the spread of social media, it is a global need. But with the majority of wealth managers limiting client communications to phone, email and traditional reports, many are still well behind the curve.
"Our rapid international expansion over the past 12 months demonstrates that the industry is waking up. Digital provides an essential differentiator that can help guarantee customer loyalty for traditional players and the new wave of start-ups alike. This is an increasingly pressing issue as wealth transfers between generations and the 'mass affluent' look for new ways to manage their wealth, enabling financial mobility."
Anchor Private Clients will also be able to use the InvestCloud Digital Warehouse. The firm's unique Digital Warehouse can pull together millions of pieces of content – from news and social media to market data and information on investments – to ensure its data provides a single version of the integrated truth for its clients.
Through the FinTech firm's unique Programs Writing Programs (PWP) technology, Anchor can roll out updates to the InvestCloud Digital Platform almost instantly. PWP allows each platform to be completely unique to the user's precise requirements, meaning no two digital experiences are the same, respecting investor clients' individuality. PWP allows one designer or business analyst to do the work of more than 50 programmers.
