Rwandair Contracts DFASS to Launch Inflight Duty Free
DFASS Group, the world’s largest global in-flight duty free specialty retailer is expanding its African operations under a new relationship with RwandAir, the flag carrier of the Republic of Rwanda. RwandAir is growing rapidly with the addition of new aircraft and destinations. To augment this growth and expand their customer offerings, RwandAir is launching a new onboard duty free retail program.
DFASS Group will use its vast network of prestigious brands and product resources to uniquely merchandise the RwandAir onboard retail program to appeal to the needs and desires of the RwandAir passengers. DFASS has a proven history of working with its airline partners to develop a strong foundation necessary to implement, build and grow a world class retail business. DFASS will provide its state of the art technology both Point of Sale Software (POS) as well as its back office solutions that will benefit RwandAir, its passengers and flight attendants.
In establishing their new inflight duty free service, DFASS was chosen due to its leadership in the industry, including its innovative and creative sales & marketing plans coupled with access to prestige products, as well as its global operational infrastructure.
“DFASS Group has the unique ability to deliver proper portfolio of products that appeal to RwandAir’s passengers along with its consumer marketing programs coupled with its powerful state of the art technology that are strong elements to create a powerful in-flight duty free program for RwandAir”, said John Mirenge, CEO of RwandAir
“RwandAir is an important partner for DFASS Group and we believe that there are tremendous growth opportunities in the African region”, said Benny Klepach, CEO of the DFASS Group. “RwandAir is excited to commence its new duty free program to better serve their customers. An active partnership is integral to the success of any inflight program.”
“We are proud to have been selected by RwandAir,” says Saul Hyatt, President and COO – America’s –EMEA. “RwandAir is growing rapidly. We are planning for today as well as for the future of the program to support all of RwandAir’s exciting strategic plans. We are all very thrilled about the opportunity.”
