Rwanda brewer launches first of its kind local beer brand
Rwanda’s leading brewer Brasseries et Limonaderies du Rwanda (Bralirwa) has launched the first of its kind locally brewed beer brand with low content as it seeks to sate changing preferences.
Named Mutzig Lite, the beer has been packaged into different quantities to appeal to different clientele.
“Beer lovers will be rewarded with a lighter alternative to the classic Mutzig beer,” Julius Kayoboke, Bralirwa’s marketing director, said in a statement.
The new beer comes in 50cl (500ml) and 33cl (330ml) bottles, and has an alcohol level of 4.7 per cent compared to 5.5 per cent for the original Mutzig, the statement added.
“Mutzig Lite is a refreshing complement to our Mutzig Brand that retains what Mutzig stands for- Great taste,” said Kayoboke.
According to Bralirwa, the Mutzig Lite packaging will maintain the known green bottle but the label design will emulate the refreshment aspect of Mutzig Lite and enhance consumer appeal. The new Mutzig Lite costs $0.62 for 33cl, while the 50cl bottle is at $0.87.
Mutzig was first produced in 1987 to diversify Bralirwa’s portfolio and is the now the second-popular beer brand in Bralirwa’s portfolio as a local premium beer “to satisfy consumers who had a passion for stronger, more refined and bitter beer”.
