North African Operator Selects Evolving Systems to Provide Expertise for Real-Time Lifecycle Marketing™ Solution
Evolving Systems, Inc., a leader in real-time activation, analytics and marketing for connected mobile devices, today announced that a large wireless operator in North Africa has selected Evolving Systems to provide expertise for their Real-time Lifecycle Marketing™ (RLM) Customer Loyalty solutions.
Due to the business criticality of the RLM customer loyalty solution, this operator opted to extend their contract for a dedicated team of experts from Evolving Systems to review and monitor their customer loyalty campaigns, and to assist in planning new campaigns. This team will ensure that the customer loyalty programs are as successful and responsive as possible, reducing subscriber churn and increasing revenue.
Operators today face a highly competitive industry marked by continuing change. In this business climate, customer loyalty becomes vital to growing revenue and achieving profitability. Next-generation loyalty solutions and services can reduce churn, accelerate customer growth, and drive revenue growth per subscriber, all of which translates into a strategic competitive advantage. The keys to success are the speed-to-market to launch new campaigns and promotions, loyalty concepts, as well as analyze existing campaigns in real-time and refine or adjust them to ensure optimal performance.
“It is critical that operators retain their subscriber base and increase ARPU to the greatest extent possible, and the RLM Customer Loyalty solution supports operators in doing just that. This solution engages subscribers in new and increased services and also gives them ’points’ that they can use for even more savings,” said Thomas Thekkethala, President and CEO at Evolving Systems. “This order not only enables us to continue providing the kind of expertise we’ve delivered in the past, but it extends those services that our customers are finding to be of great value in our RLM customer loyalty solution.”
