MTN Launches Mobile Advertiser Service In Accra

Mobile Telecommunications Network (MTN), in partnership with InTarget, MTN’s exclusive mobile advertising media partner, on Wednesday, launched a Mobile Advertising Service in Accra.

The Mobile Advertising Service is an innovative advertising channel that enables advertisers to reach potential targets via mobile service.

With MTN’s Mobile Advertiser Service, consumers will receive information on options for goods and services in an efficient manner while suppliers can have their pick of avenues to reach their preferred audiences in a cost-effective manner.

 The Service offers five key options to advertisers, namely Bulk/Dialogue SMS, End-of-Call/SMS Notification, Account Recharge Notification, Start-of-Call (MTN Zone) Notification and Please Call Me Back (PCB) options.

Speaking at the launch, Mrs Cynthia Lumor, Corporate Services Executive of MTN Ghana, said the biggest identified benefit of Mobile Advertiser was that messages could be targeted at specific segments based on age, gender, interests or demographic considerations at a price cheaper than traditional advertising.

Mrs  Lumor said MTN’s partnership with InTarget further demonstrated MTN’s commitment to leading the delivery of a bold digital world to its consumers and providing cutting-edge solutions that brightened their lives.

She said the Mobile Advertising Platform would be a great resource to consumers and boost the businesses of advertisers.

In a presentation the Chief Executive Officer (CEO) of InTarget, Mr Lazarus Muchenje, said InTarget offered core capabilities for a complete mobile advertising solution that gave advertisers and marketing departments— global, regional, local, private, NGO or Government —the opportunity to increase their exposure in the fastest growing economies in the world.

ISD