Africa Business Communities
Mobile TV platform for Africa, Tuluntulu, records strong growth

Mobile TV platform for Africa, Tuluntulu, records strong growth

Africa is a continent experiencing explosive growth in mobile penetration and usage, driven by the decreasing cost of smartphones / tablets and data. A popular activity is accessing video and radio content, and one of the fastest growing content apps aimed at Africa is Tuluntulu. To date the Tuluntulu app has been installed over 340,000 times!

Tuluntulu is a mobile content platform targeting audiences in Africa, and globally, with African focused content. The app can be downloaded for free from the Google Play and iOS App stores, usage is free (no subscriptions), 100% free on Wi-Fi, with data costs only if connected via a mobile network (low data setting consumes +-50MB / hr.) The “FREE” business model is designed to maximize audience reach and engagement.

The platform currently has 20 x 24/7 streaming TV channels; News (Al Jazeera, ANN7, Deutsche Welle, Voice of America), Education (SABC Education, BrainBoosters, Spark4U, VTC), Documentaries (Afridocs), Movies (Nolly4U), Series (AfrikTales), Sport (AfricaSport4U), eSports (OPTV), Fashion (Fleur), Lifestyle (Africa4U), Children (SABC Children), Comedy (Good4U), Music (Mafrik, Planet TV), and Religion (ELev8).  Tuluntulu also has 13 streaming radio stations.

The Tuluntulu app has been downloaded over 340,000 times in 154 countries. The most popular being South Africa, Nigeria, Ghana, Tanzania and Kenya.

The cumulative usage numbers since launch (Aug 14) are as follows:

  • Over 10,3 million screen views
  • Over 2,1 million sessions
  • Over 335,000 active users
  • Over 84% returning users


The usage numbers for the past 30 days are as follows:

  • Over 50,000 monthly active users
  • Over 220,000 sessions
  • Over 800,000 screen views
  • Over 84% returning users


The app displays the channels’ Twitter feed thereby providing live user / channel interaction (second screen). The user can personalise the app by selecting “Favourite” channels, and users can choose high or low profiles (data consumption / quality changes) in order to save data costs or increase picture quality. Users can register directly or via Facebook, which will provide “push” marketing options in order to drive user engagement. Items can be shared via social media.

Advertisers can reach the app / channel audiences with long form programming or short form advertising, sponsorship or digital messaging including banners. Tuluntulu has a large database of users across Africa that can be accessed for surveys or questionnaires.

Content owners wishing to extend the reach of existing video programming or complete TV channels into the mobile space in Africa can secure a dedicated, branded 24/7 channel on the platform. Tuluntulu can assist with monetizing these channels via the sale of advertising or content slots.

Tuluntulu has received a number of awards including a Frost & Sullivan Customer Value Leadership Award VOD 2015, Technology Top 100 Innovation award, Best African App AppsAfrica award, and was a finalist in the MTN App of the Year Awards 2015. In addition, Tuluntulu was selected by Unilever Foundry 50 as one of the top 50 startups in the world in 2015.

www.tuluntulu.com

 

Share this article