![[Kenya] Low cost airline Jambo Jet partners with advertising firm to offer inflight advertising](Jambojet.jpg)
[Kenya] Low cost airline Jambo Jet partners with advertising firm to offer inflight advertising
In a move meant to boost dwindling revenue numbers, Kenya’s low cost airline carrier Jambojet has partnered with inflight graphic and digital advertising firm Global Onboard Partners to offer onboard advertising becoming the first airline in the region to roll out such a service.
“This partnership opens up a new revenue opportunity for the airline. We are happy to offer this new medium on advertising using Global Onboard Partners technology on our aircrafts. We are constantly looking for opportunities such as this one that enable us to generate non-ticket revenue,” said Jambojet CEO Willem Hondius.
According to Mr Hondius the value to advertisers who can now offer products and services to a captive audience of over half a million passengers over the course of a year is unparalleled in the region
Global Onboard Partners is the only media company in the world holding the required certification to place advertisements in the most desirable locations throughout each aircraft including the outside of traditional tray tables and overhead bins, bulkhead wall among other key locations.
Kirk Adams, Global Onboard Partners CEO, said the expansion into Kenya would provide local and international brands with the opportunity to reach airline passengers in a distraction-free environment.
“Onboard advertising is one of the few mediums where brands have the full undistracted attention of highly desirable, consumers in a calm, distraction-free environment. We are thrilled to have Jambojet join the Global Onboard Partners’ family of airlines worldwide.
With the addition of Jambojet, we are able to continue our expansion and effectively reach more than 350 Million consumers annually,” said Mr Adams.
The company works with over 30 airlines worldwide with Jambojet being its first partnership in Africa as it looks to expand its business.
The partnership comes weeks after the low cost carrier launched a pre-departure notification system that allows the airline to communicate with customers’ pre-flight information such as online check-in times, baggage options and seat selection via email and SMS.
The airline has also introduced a fare freezing feature that allows passengers to hold a booking for up to 24 hours.
Currently, Jambojet flies to Kenya’s major towns including Nairobi, Mombasa, Kisumu, Eldoret, Malindi, Ukunda and Lamu towns.
In the two years of operation, the no-frills low cost brand of Kenya Airways has been credited for promoting local tourism as well as enhancing economic growth in business hubs across the counties, recording undeniable business growth and flown over one million passengers.
