![[Kenya] Britam announces Going for Gold strategy as value add to customers](Britam.jpg)
[Kenya] Britam announces Going for Gold strategy as value add to customers
British-American Investments Company (Britam) has announced a new business management strategy – Going for Gold – to run from 2016 to 2020.
The decision is aimed at improving value and services to clients and shareholders.
Group managing director Benson Wairegi said the move is in line with the company’s strategy to align itself with changes in the market, which has evolved over the past few years in response to technology and consolidation.
“During this period, Britam has also undergone a transformation into a stronger, forward-looking organisation with a strong customer focus. The ultimate aim is to make Britam the ultimate leader across the fields where we operate,” Wairegi said.
He said the strategy was formulated following a thorough review of Britam’s operations, the market, and how its resources can best be deployed to meet customers’ needs.
