Federal Mogul steps up Kenyan presence with 25 per cent budget allocation
Leading global Motorparts manufacturer Federal-Mogul Corporation has stepped up its efforts to expand its reach in Kenya, with an eye on the East Africa market.
The US multinational has set aside 25 percent of its Africa marketing budget to be spent in Kenya in advertising, branding, events, market research and we will continue to invest and equip in distributors.
The company is planning to increase the uptake of its premium spare part market brands, which includes ANCO wiper blades, Champion spark plugs, wipers, filters and other engine parts.
Federal-Mogul’s Africa Regional Sales Director Heath Stow has said the company has focused on Kenya for the last one year following interests from distributors.
“We realized there is a desire for quality parts, desire for reputable brands. And with that in mind, we have put a lot of effort into understanding this market and bringing the right solutions. So in Kenya we would hope to grow double digit figures in the next four to five straight years, and we may need to secure up to 10 solid distributors,” said Stow.
Stow adds the company might appoint a local country manager in the near future to take care of the market and also lead in anti-counterfeit strategies.
“In addition to registering our brands, we aggressively combat counterfeits by working with our distributors to identify counterfeits and by following necessary procedures to eradicate counterfeits,” adds Stow.
Kenny Mundry, Regional Sales Manager says Federal-Mogul’s parts covers 90 percent of car brands in South Africa and 70 percent of cars in Kenya, adding that they have made the parts affordable enough even for the public transport industry.
Federal-Mogul Motor Parts is a globally recognized provider of spare parts known for a wide range of parts and exactly the same as your car’s original parts. For engine they specialize in Brands like AE, Glyco, Goetz, Nirral and Payen, while for braking and service parts include Beru, Champion, Ferodo, Moog and Wagner.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world’s most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers.
