BBROOD opens Dutch bakery in Nairobi
The first BBROOD bakery and bread shop in Kenya will officially open on May 7th in Nairobi. The Dutch bakery chain is already operating in Uganda and Rwanda. BBROOD is very excited about its expansion to Kenya, East-Africa’s largest economy. The company aims to open four different shops before the end of the year.
Five years after BBROOD set up shop in Uganda, the long-awaited expansion to Kenya has come true. “It took us quite a while to find a good location in Nairobi,” Renee Pater, founder of BBROOD, explained. “But we are extremely pleased with the premises we found; next to the Total station at Magadi road. Here we both bake our products and sell them. We have also acquired an outlet at Sarit shopping centre in Westlands,” said Pater. After three months of renovation the bakery is now up and running. It uses ovens and provers which were imported from South Africa.
BBROOD Kenya will be launched in attendance of the Dutch ambassador to Kenya, Mr. Frans Makken. “The arrival of BBROOD is a welcome addition to the many Dutch businesses in Kenya,” the ambassador said. “The large Dutch expatriate community in Kenya will definitely find its way to BBROOD, but also Kenyan consumers can now taste the high-quality products of the company,” he added. Some 300 Dutch companies are already operating in Kenya, according to the ambassador.
BBROOD has created 20 jobs in Kenya, a number which may increase rapidly when more outlets are opened. BBROOD also provides jobs to 80 people in Uganda and Rwanda while five Kenyan bakers received training in The Netherlands or Uganda. 
When BBROOD started in 2011 in Uganda, some 80 percent of the customers were expatriates. Now the company has 6 branches in Uganda and 2 in Rwanda. “I feel also the Ugandans and the Rwandans start appreciating our products now,” Pater said. “Now the customers are divided 50/50 between local customers and expatriates.” Her expectations of operations in Kenya are high. “Nairobi is the most advanced city in the region and it also has a large expat community. I am sure the concept will be successful here, simply because our bread tastes better.”
BBROOD’s main products are croissants and multigrain bread. But also spelt bread is on increasingly high demand.
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