African Property Group launches the first real estate mobile apps in 8 African countries
African Property Group has launched last January eight websites in emerging African countries that allow local people to find properties for sale or rent such as homes, villas, apartments, offices, shops and lands, using their computers or mobile phones.
The group has just launched this month its android mobile app for an even easier access to its platforms.
Within three months of operations, the group has seen its community grow to more than 200,000 people in its 8 markets which are Lesotho, Somalia, Seychelles, Swaziland, Malawi, Botswana, Zambia and Zimbabwe and the number of monthly users has more than doubled in the last month.
The fast growing startup wants now to accelerate the move and has launched one mobile app per website to allow its users to access the classifieds platforms on the go.
“We know that the majority of our community uses smartphones, and mostly Android phones to use our services, we thus answered to their needs” says the CEO of African Property Group. The app has exactly the same features than the website, and is more convenient to use from a smartphone and makes navigation easier. People will be able now to rent, buy or sell their apartments, flats, houses, villas, farms or lands from their phones without the need of a computer. It is still free of charges for both buyers and sellers and a way to make easier real estate deals in Africa.
This move is part of the long term strategy of African Property Group which aims to expand in the future to new countries. Indeed, more and more African people are having access to Internet through a smartphone and according to the study “The Mobile Economy - Africa 2016” GSMA Intelligence, there will be 725 million unique subscribers to mobile services by 2020. By strengthen its positions on smartphones, the company shows its willing to see on the long run.
The company based in Australia, has a strategic team of five people in Sydney and more than twenty operators in 8 countries where the operate: Botswana (tswanahome.com), Lesotho (myproperty.co.ls), Malawi (myproperty.mw), Seychelles (mypropertyseychelles.com), Somalia (myproperty.so), Swaziland (swazihome.com), Zambia (zambianhome.com) and Zimbabwe (shonahome.com).
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