African Media Agency Announces Strategic Partnership with AllAfrica
African Media Agency (AMA)/- African Media Agency (AMA) today announced a strategic partnership with AllAfrica Global Media, which operates the popular website allAfrica.com.
This alliance allows AMA to broaden the distribution of African content to the large and growing audience AllAfrica serves around the world. With global reach and high search engine optimization for all things Africa, AllAfrica provides a key competitive edge to companies and institutions that disseminate their messaging through the site, using AMA's services.
The agreement, which was witnessed by AMA CEO Eloine Barry and AllAfrica CEO Reed Kramer, stipulates that AMA will use AllAfrica's platforms to disseminate corporate news material. Specifically, this material will be displayed on the 24/7 AllAfrica News Wire and the AllAfrica website, which is relied upon by decision makers and 'influencers' across Africa and throughout the world.
AMA becomes the first Pan African media agency to tap into AllAfrica's wide reach. "We value our clients and are always on the lookout for better ways to help deliver our services more efficiently and effectively," Ms. Barry commented. "This partnership is a big step for us as it gives us the much needed global reach to audiences who matter."
She added: "With this partnership, our clients not only get access to the major media houses on the continent and the Africa editors of international media but also stakeholders outside the continent who get access to their news via AllAfrica."
In addition to the web and social media, AllAfrica disseminates news to major institutional, corporate, and financial clients through Bloomberg, Factiva (Dow Jones), LexisNexis, Comtex News Network, Newsedge, ProQuest and L'Européenne de Données - services which collectively reach tens of millions of end users worldwide. This channel gives AMA's clientele the wide global coverage and reach that is most sought by corporate and institutional entities.
AMA has been on the forefront of championing Pan Africa's news agenda. Earlier this year, AMA entered into a historic partnership with Aljazeera, a leading global news channel, as the sole African news wire distributing Aljazeera's African content.